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    Home IT Management
    • IT Management

    New Netscape Taps the Wisdom of Crowds

    Written by

    Steve Bryant
    Published June 15, 2006
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      In an attempt to revive the flagging Netscape brand, AOL has begun to turn the Netscape portal page into a news site where users submit and vote on news stories and editors provide direction.

      Although Netscape remains a popular brand, its visibility has shrunk over the last few years. The site had 11.4 million users in May, down from 15.4 million a year earlier.

      In its latest incarnation, Netscape is a hybrid news site combining elements of traditional editor-driven news and user-submitted stories. Users vote for stories and for other users, and the most popular stories percolate to the top of each category page.

      /zimages/4/138176.gif

      The site is also hosted by eight “anchors,” who choose the sites main stories and comment on them. AOL is also employing 15 part-time specialists to help fact check some stories.

      The decision to retain some editorial control over the site is likely a way for AOL to use social media tools without risking some of the dangers of crowd-driven news. The editor-driven policy is also likely to sit well with advertisers.

      /zimages/4/28571.gifAOL enhances mobile phone offerings. Click here to read more.

      The new Netscape is driven by Jason Calacanis, who sold his company Weblogs, Inc. to AOL last year for a reported $25 million.

      AOL bought Netscape for $4.2 billion in 1999. Months later AOL merged with Time Warner in a deal valued at $165 billion. When the deal was made, the two companies had a combined market cap of $350 billion. Time Warners value today is only about $71 billion.

      AOL is also working on a social networking site called AIM Pages, which will compete with sites like MySpace and Facebook.

      /zimages/4/28571.gifCheck out eWEEK.coms for the latest news, reviews and analysis on image editing and Web publishing tools.

      Steve Bryant
      Steve Bryant

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