Nielsen Connect: Product Overview and Insight

eWEEK PRODUCT ANALYSIS RESOURCE PAGE: Nielsen’s approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now and predict what will happen next.


Today: Nielsen (measurement and data analytics company)

Company description: Nielsen is a global measurement technology and data analytics company that provides a complete and trusted view available of consumers and markets worldwide. Nielsen’s approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now and predict what will happen next, so they can best act on this knowledge.

Founded in 1923 in Chicago by Arthur C. Nielsen, Nielsen has continually provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the retail, consumer packaged goods, media and advertising industries. The scale of Nielsen’s global measurement now covers more than 90% of the world’s population.

Built on the Nielsen Connect platform, Nielsen’s Global Connect segment uses analytics to provide consumer packaged goods manufacturers and retailers with the most comprehensive view of the consumer through measurement and analytics. As the global leader in retail measurement services, Nielsen helps clients understand current performance and navigate through the key trends and marketplace dynamics impacting their business. Nielsen’s measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, quicker business decisions that drive results.

An S&P 500 company, Nielsen is a publicly traded company on the New York Stock Exchange (NLSN) and is led by Chief Executive Officer David Kenny. Worldwide headquarters are in New York City, and regional headquarters for North America are located in Chicago.

International Operations: Nielsen is an organization of more than 50,000 employees, with operations in more than 100 countries.

Products and Services

Nielsen Connect is a scalable technology platform that empowers CPG and retail clients with a holistic data environment to understand what’s happening in their market, why it happened and—most importantly—what to do next. Through advanced analytics and artificial intelligence services built on Microsoft Azure, Nielsen Connect helps users sync their entire business, with a faster, more efficient way to align their resources around the right data and technology.

Nielsen Connect is designed with and for decision-makers across FMCG and retail companies to foster collaboration and align organizations to achieve sustained, profitable growth in today’s ever-evolving industries. It encompasses the widest range of data, analytics and role-based applications from Nielsen and a rapidly expanding group of Connect Partners.

Nielsen’s deep consumer measurement data (inclusive of retail point-of-sale data, consumer panel, e-commerce, fresh food and cross platform media data) is integrated with first- and third-party datasets, including data directly from clients and Nielsen’s Connected Partner Program. Nielsen’s reference data, the world’s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform, data sets can be easily accessed via APIs and connectors, allowing clients to extract the data they need to fit their own technology strategy..

Key Features

Nielsen Connect helps clients:

  • Spot emerging trends. Via the open system, clients have the ability to integrate data from multiple sources, giving them a complete view of their universe to size up new opportunities and drive profitable growth.
  • Democratize data. Through this open, agile platform, clients can integrate, enrich, align and extract a broad set of data and access them in a consistent way, or extract them out to fit within their technology strategy.
  • Diagnose performance gaps. Clients get more value from their data in less time. With intuitive visualizations, clients can now easily view information to determine what happened and why—all against aligned and continually updated data.
  • Act on opportunities. Clients can seamlessly move from what’s happening to why to what’s next. Nielsen Connect’s connected applications are continually updated and embedded with analytical models to help clients plan, simulate and take action against their largest opportunities.

Insight and Analysis

Editor's note: While there are a number of other Nielsen products reviewed by professionals on sites such as Gartner Peer Reviews and G2, there was not sufficient feedback from users on Nielsen Connect, which has been out less than a year. We will add this analysis/feedback as soon as possible.

List of current customers: Walmart, Johnson & Johnson, Tyson Foods

Other key players in this market:  IRI, Numerator, NPD, Kantar

Delivery: Nielsen operates on a technology-enabled software and data-as-a-service model. Nielsen Connect is an open, cloud-based platform accessible via desktop and mobile channels.

Pricing: For detailed pricing information, contact

Contact information for potential customers:

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Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...