Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management

    Paid Search Providers Expand Services

    By
    Matthew Hicks
    -
    December 18, 2003
    Share
    Facebook
    Twitter
    Linkedin

      Two providers of paid search took further steps this week to expand their offerings in the growing advertising space.

      Kanoodle.com Inc on Wednesday announced the hiring of three former executives from Sprinks, a sponsored links provider acquired by Google Inc. in October, to lead its expansion into content-specific sponsored links. Separately, LookSmart Ltd. on Tuesday said it has merged its newly launched Sponsored Listings paid placement service with its flagship LookListings paid inclusion service.

      Kanoodle.com, of Amherst, N.Y., currently offers sponsored listings for search results but wants to also offer sponsored links that are triggered based on the actual content of a Web page, an approach used by Sprinks, formerly a division of About Inc. The new hires will start a content division focused on the effort, Kanoodle.com said.

      Kanoodle.com did not offer details about when any new service will launch, and officials did not return phone calls seeking comment. The new Kanoodle.com hires are Lance Podell as president; Doug Perlson as senior vice president, partner development and operations; and Mark Josephson, senior vice president, marketing and business development.

      Kanoodle.com also said in an announcement that it is opening an office in New York and has received an undisclosed amount of venture capital funding in a round led by Insight Venture Partners, of New York.

      As for Sprinks, Google has offered few details about its fate. While former Sprinks business partners told eWEEK.com that Google has shut down Sprinks, a Google spokesman on Wednesday would neither confirm nor deny whether Sprinks is still in operation. The former Sprinks Web site redirects to a Google AdWords advertising page.

      “We are offering Sprinks advertisers and a number of its publisher partners with the opportunity to participate in Googles AdWords and AdSense programs as we complete the integration of Sprinks into Google,” Google said in a statement.

      LookSmart, with its latest move, appears to be trying to jumpstart its 2-month-old, bid-for-placement service that lets advertisers bid on keywords to return their search listings. With it now being integrated with LookSmarts core LookListings paid inclusion service, its 30,000 advertisers can mix and match paid search services in the same ad campaign, LookSmart said.

      “For LookSmart, it instantly catapults us into a stronger position in the $2 billion per year sponsored search market,” said LookSmart CEO Jason Kellerman in a statement.

      LookSmart, of San Francisco, has been struggling in recent months after Microsoft Corp. said it will drop LookSmarts search listings from its MSN Search starting in mid-January. This month, LookSmart said it is losing two more distribution partners—including Sprinks—and said that it is cutting half of its staff and closing some offices.

      Matthew Hicks
      As an online reporter for eWEEK.com, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for eWEEK.com. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×