Publishers Look to Cash In on Digital Assets

Industry leaders convene this week in New York with a focus on managing archived content for profit.

Turning digital asset management into a crucial competitive advantage is the goal of business leaders convening this week in New York at the Henry Stewart Digital Asset Management Symposium.

The conference begins Monday morning at the New York Hilton and features over 100 industry leaders, who will share best practices and lessons learned with those who are new to the field as well as more experienced hands.

Experts agree that the field is reaching critical mass. "Its unusual to find any significant publishing operation or brand management operation that doesnt at least have a tactical [digital] asset management solution," said Kieron Osmotherly, managing director of the conference. "Were seeing the evolution from tactical applications toward more strategically embedded applications."

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Spending on digital asset management is expected to explode in the next few years, growing at a rate of 42 percent annually through 2008, according to a recent study by analyst firm IDC.

One of the driving factors behind that growth is the value generated by accelerating time to market. "Its taking processes from nine weeks down to nine days, nine days down to nine hours," said Osmotherly, pointing out how faster turnaround times can yield greater overall revenues and productivity.

Also, companies are seeing considerable cost savings as a result of using digital asset management effectively to improve the process of selling content online, reducing time to market and improving their ability to collaborate with customers, partners and affiliates.

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