2Research In Motion Becomes BlackBerry
At the beginning of 2013, beleaguered smartphone vendor Research In Motion announced its new BlackBerry 10 operating system and devices. As part of the launch event, RIM announced that it was renaming the company BlackBerry.
3DotCloud Becomes Docker
One of the most talked-about technologies of 2013 was the open-source Docker virtualization technology. Docker is a technology project that was started by dotCloud, but it became obvious in 2013 that the name Docker was better known and respected. DotCloud officially changed its name to Docker Inc. on Oct. 29.
410gen Renames Itself MongoDB
10gen got its start in 2007, trying to build an open-source cloud computing stack. Along the way, the company built the open-source MongoDB NoSQL database, which has become increasingly popular. “When we saw the potential for the database we had built, we decided to focus 100 percent on MongoDB,” co-founder Dwight Merriman said in a statement in August when he announced the new company name.
5Chef Emerges From Opscode
On Dec. 9, Opscode announced that it was changing its name to Chef—which is well-known in the DevOps world as an open-source configuration management and orchestration tool. “While there are many terrific organizations that build on Chef as part of their own solution, there is only one Chef, the company,” Barry Crist, CEO, wrote on the company’s blog when the name change was announced.
6Garantia Data Attempts to Rename Itself ReddisDB
7Clutch Mobile Becomes Mojave Networks
Not all technology vendors’ company renaming efforts were about a central product brand. One example is mobile security vendor Clutch Mobile, which was renamed Mojave Networks in November alongside a $5 million round of funding.
8Mobile Testing Vendor uTest Set to Be Renamed Applause
In early 2014, mobile testing vendor uTest is set to be rebranded Applause in a bid to broaden its appeal.