Top Drivers Behind the Growing Use of Business Analytics

As the world gets more instrumented, with a variety of devices collecting enormous volumes of data, companies are finding they need sophisticated business analytics to make sense of the data. The reason: business analytics lets companies know what is happening now, what is likely to happen next, and what actions should be taken to get optimal results. Not surprisingly, the use of business analytics correlates with success. This video will discuss the driving forces behind the growing use of business analytics in companies today.