Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cloud
    • IT Management

    Twitter Contributors Tool Signals Commercial Accounts

    By
    Clint Boulton
    -
    December 15, 2009
    Share
    Facebook
    Twitter
    Linkedin

      Twitter Dec. 14 said it has begun beta testing a new feature that lets business members tweet from a business account and list their Twitter handles to credit them.

      Called Contributors, the utility appends the contributor’s username to the tweet byline. In Twitter’s example, if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline.

      The idea is that users can see the members and participants contributing on behalf of their organizations, essentially enabling them to personalize their business accounts. Twitter product team member Anamitra Banerji explained why the company created the feature in a blog post:

      “For some time now, businesses of all sizes have been using Twitter to deepen their engagement with customers. The simple features that Twitter has offered to all users have worked for business users as well. As Twitter becomes more integral to businesses, they will need more business-specific features from Twitter-both on the Web and API. We have been working on some of these features and are ready to start a limited beta test of one that’s further along in development.”

      Banerji also said the Contributors feature will be released to a limited subset of folks so the company can get an idea of how the features work.

      He also hopes to get basic feedback from business users and ecosystem partners about Contributors, one of many such business-oriented tools. Twitter will eventually launch Contributors to all business users and ecosystem partners.

      Twitter also said Contributors will be fully supported by the Twitter API and will enhance the many Twitter business apps, such as CoTweet and HootSuite.

      CoTweet, which offers a similar service using Twitter’s API that is used by Ford, Microsoft, Salesforce.com and Twitter, defended its viability after the Contributors announcement.

      CoTweet co-founder and CEO Jess Engle said CoTweet is working closely with the Twitter API team to incorporate the new Contributor API, which he claimed will enhance CoTweet’s current multi-author functionality.

      “We knew from the outset that the approach of incorporating cotags, the ‘people behind the brand,’ into the Twitter background was a little kludgy and that one day there would be a more elegant solution,” Engle wrote. “Fortunately, that time is approaching.”

      Engle also claimed to know more about Twitter’s plans for commercial accounts, noting, “We aren’t at liberty to discuss the details of Twitter’s commercial offerings.” He said it’s clear businesses will need collaboration tools to help cross-functional teams communicate through one or more brand accounts.

      Twitter is expected to roll out commercial accounts by year’s end, giving it roughly two more weeks to meet its own deadline.

      These accounts would be subscription services with some form of analytics baked in to help Dell, Pepsi and other businesses better leverage Twitter to reach out to consumers.

      Clint Boulton

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×