WebSide Story Names New CEO

Jeffrey Lunsford, formerly the president and CEO of TogetherSoft, will take over the same positions at WebSideStory.

Jeffrey Lunsford, formerly the president and CEO of TogetherSoft Corp., will take over the same positions at Web analytics software and service provider WebSideStory Inc., San Diego-based WebSideStory announced Thursday.

Lunsford replaces John Hentrich, who had held both positions at WebSideStory since 1999. Hentrich guided the company as it transitioned to focus exclusively on the Web traffic measurement and analysis space after it had derived much of its early revenue from selling Web banner ads, particularly at adult Web sites.

Hentrich will remain with the company as senior vice president.

WebSideStory now has more than 400 enterprise customers and 3,000 small business customers. Its technology is used at about 1,500 name-brand sites, including CBS SportsLine, Best Buy, Casual Corner, Brooks Brothers, Chicos, Taylor Made-adidas Golf, Northwest Airlines and Pitney-Bowes, according to company officials.

"My mission will be to ensure that we build on our market dominance by listening to our customers and continuing our tradition of excellence in innovation, scale and execution," said Lunsford in a statement.

TogetherSoft, which Lunsford used to head, was bought by Borland Software Corp. in January.

"Jeff is a strong leader with excellent experience in fast-growing technology companies," said Kurt Jaggers, a WebSideStory board member and managing director at TA Associates, a major investor in WebSideStory.

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