Xerox Outlines Services Push

Xerox sought to drive home its new focus on services at its analyst day briefing, and also unveiled new software to help users transform, share and store documents more easily.

NEW YORK—A day after ditching its tagline "The Document Company," Xerox Corp. sought to drive home the companys burgeoning services business.

At Xeroxs analyst day briefing Tuesday, the company focused on its new document management software and highlighted its multimillion-dollar deals to provide hardware, software, and services to British bank HSBC Holdings plc. and U.S. aircraft giant Boeing Co.

"Technology alone is not the answer," Xerox Chairman and CEO Anne Mulcahy told analysts and reporters gathered here. "The vast majority of our enterprise client deals are being delivered as solutions. Services are the fastest growing part of our business." She predicted that Xeroxs services business would grow 20 percent in 2004.

/zimages/6/28571.gifClick here to read eWEEKs interview with Mulcahy.

Xerox pointed to its recent $23 million, five-year deal with HSBC, in which Xerox is providing hardware, software and services for the banks main administrative offices in the United Kingdom and Brazil. For HSBCs Brazil offices, Xerox has replaced 3,000 printers—mostly ink-jet—with 200 Xerox WorkCentere Pro multifunction devices and 70 Xerox Phaser color printers. HSBC also outsourced its print management operations to Xerox.

"The savings are going to be even higher than we expected," said Sidnei Marcos Pechibilski, senior executive of logistics for HSBCs Brazil operations. Pechibilski estimates the bank will save 20 to 25 percent on output and management costs.

Pechiblski said the bank was wasting too much money on consumables and had no way to manage its employees paper usage because many of them were using individual desktop printers.

Boeing signed a five-year contract with Xerox worth tens of millions of dollars. Xerox is providing Boeing with 5,000 multifunction devices, services and Web-based management software.

On the software front, Xerox unveiled and demonstrated new software to help users transform, share and store documents more easily.

Built on Microsoft Corps .Net platform, Xerox FreeFLOW SMARTsend is server-based software that works with any of Xeroxs MFPs. With the software, users can convert scanned documents into such digital formats as PDF, JPEG and TIFF, or, with optical character recognition, into Excel, Word, PowerPoint or editable PDF files.

Xerox spokesperson Joy Lipari demonstrated the software at the event by simulating how quickly she could get a paper document scanned and simultaneously sent to several e-mail inboxes on a distribution list, a remote printer and a document management system (in this case, Xeroxs DocuShare.) Lipari was demonstrating a common problem for business users—how to get a paper document quickly into the hands of several different people in different places using different devices.

She also made use of a SMARTsend feature that allowed her to receive a confirmation e-mail when her documents were received by their intended recipients. Lipari was able to simultaneously deliver a speech to a group of analysts and reporters while inputting information into a multifunction device and successfully re-routing a document to multiple different devices.

SMARTsend will be available in December.

Xerox also announced a new version of its DocuShare enterprise content management software with new add-on modules for records management, archiving and e-mail messaging. DocuShare 4.0 will be available by years end.

/zimages/6/28571.gifClick here to read about how a New York trading company used DocuShare to safeguard its documents.

For commercial and in-house print shops, Xerox unveiled four new software tools: Xeroxs FreeFlow Web Services tool, which allows users to order and manage print jobs online, and the FreeFlow Process Manager, Print Manager and Makeready, which automate various tasks in the printing process. They are all available now.

Xerox also announced today that it had tripled the size of its digital imaging services facilities in Hot Springs, Ark.

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