Yahoo Moves to Dampen Publisher Furor

The company tries to stop the bleeding as more sites get knocked off its ad network for violating the dreaded 11.l clause.

Yahoo is addressing a Web traffic issue thats been creating problems for Internet publishers using Yahoos do-it-yourself online ad generator.

Web site operators must ensure that only Internet traffic from the United States sees the Yahoo-placed ads, according to the rules for participating in the 8-month-old Yahoo Publisher Network.

The Sunnyvale, Calif.-based company drew the boundary line in order to limit the feature to Web interests with mainly a U.S. audience, according to Yahoo spokesperson Kristen Wareham.

Eight months after the self-serve ad program launched, Yahoo says it now intends to build or offer via a third-party provider the means to redirect international traffic away from the ads, thus avoiding any trouble.

/zimages/2/28571.gifThe publishing network is just part of Yahoos push into the Web 2.0 world. Read more here.

"We heard that one of the items publishers would like is a solution for redirecting international traffic from our ads," Wareham wrote in an e-mail to eWEEK. "Weve been working on it and well be sure to let our participants know when its ready."

In the last few weeks, theres been a spike in the amount of complaints about the U.S.-only traffic rule. The new round of complainants harps on how Yahoo created a rule thats hard to comply with.

"This seemed insanely limiting," Cory Doctorow, a Web publisher, wrote after receiving recent word from Yahoo about international traffic to his site. "So ... Yahoo tells me to deliberately keep a large number of users from seeing my pages, but wont even suggest a way to do this. Clever, huh?"

While still considered a beta, or test, version, at 4,000 participants the Yahoo Publisher Network is second only to Internet search provider Googles dominant AdSense feature. Google did not release any details about AdSense participants.

/zimages/2/28571.gifRead more here about Googles latest ad moves.

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