10 Reasons Motorola Should Continue One-Cent Moto X Sale

By Don Reisinger

The key feature that differentiates the Moto X from other smartphones on the market is its customization. Consumers can head to the Motorola page and create their own Moto X, choosing between colors, finishes and even a signature to tell others who owns the device. No other company provides the kind of customization options available in the Moto X.

Motorola has been one of the more responsible device makers when it comes to updating its devices with the latest Android versions. The Moto X, for instance, comes with Android 4.4 (KitKat), making it one of the relatively few Android handsets that support Google’s latest launch. That’s important for many customers and something that shouldn’t be overlooked.

The Moto X should be acknowledged for its solid design. The device has a curved edge and a prominent screen, and its customization options make it possible for users to create a look that they like. Design matters in the mobile space, and Motorola did a fine job of bringing to the market a product that’s both affordable and attractive.

The Moto X comes with high-quality internal components. Its Qualcomm Snapdragon S4 Pro features a 1.7GHz clock speed. The device also comes with the Adreno 320 GPU, which handles high-performing games with ease. Overall, the Moto X provides a solid performance experience that should be good enough for just about any user over the next couple of years.

The camera built into the Moto X is by no means on the same level as those found in Nokia’s PureView devices or even the Samsung Galaxy S5. Still, for those who only want some nice shots and don’t need anything special, it’ll do the trick. The Moto X comes with a 10-megapixel rear-facing camera, as well as a 2-megapixel front-facing camera. Not bad for a device that was available for one cent for a period of time.

Motorola isn’t fussy about which carriers sell the Moto X. The handset is available on a wide range of U.S. carrier networks, including Verizon, AT&T, US Cellular and many others. That’s important, and something that customers like to see whenever they’re thinking about buying a new device.

Although too few people are using wireless-ac technology for their WiFi needs, Motorola’s Moto X fully supports the technology. That means that for those folks who have the latest and greatest WiFi routers, the Moto X will deliver blazing download and upload speeds. It also supports older wireless technologies for those who haven’t yet updated to WiFi version 802.11ac.

The Moto X comes with a 4.7-inch screen. While that might seem big to iPhone owners who are stuck with a 4-inch display, it’s small for those Android customers who are used to their 5- or even 5.5-inch displays. Whether Motorola’s decision to stand in the middle of the pack is good or bad depends on the customer. But for many people who don’t prefer large screens, it’s a good size option.

Ultimately, consumers want to know whether the Moto X can take on the Galaxy S5 or HTC One M8. And the clear answer, when judging their specs and comparing the Moto X to those devices in online reviews, reveals that the Galaxy S5 and HTC One M8 deliver an all-around better experience. That doesn’t mean that the Moto X is a loser, but it does mean that customers should consider the other options before choosing Motorola’s handset.

One of the nice things about the Moto X is that it’s offered on sale quite often. While the penny deal was a one-time event so far, it’s not uncommon to see the Moto X offered at a significantly cheaper price. So, looking ahead, it shouldn’t surprise anyone if more deals are made public as Motorola continues to make the transition to Lenovo management.