Verizon Wireless customers were treated to a slew of ads over the weekend of Oct. 17 showcasing Droid, a new phone from Motorola that runs Google’s Android mobile platform.
In the ads, Verizon Wireless highlighted many of the iPhone’s shortcomings, including its lack of a virtual keyboard and the inability to run apps simultaneously. It was a direct attack against Apple and, for some, it could have helped clear a few things up about phones that mimic the iPhone’s functionality, but don’t feature the Apple logo.
Overall, I thought the ads were effective. They did a fine job of detailing what consumers can expect from Droid. But they also highlighted why Apple might want to think twice about Droid and Verizon’s partnership with companies offering the Android platform. The way I see it, there’s a real chance that Droid is just one of many reasons why Apple should be nervous.
1. Android is a real competitor to the iPhone
Unlike many of the other platforms that offer a touch-screen experience, Android is a real competitor to the iPhone. The software works well. The touch screens are usually responsive. And, unlike the Palm Pre, Android phones have so far not experienced major issues that have limited their appeal to users. Simply put, Android is a fine alternative to the iPhone.
Apple might still reign supreme when it comes to apps (the company offers over 85,000 programs, after all), but Android is second. So far, that platform has well over 10,000 apps. It might not match Apple’s offering, but as more phones become available, you can bet more developers will take notice. Expect many more Android applications in a relatively short amount of time.
3. Google “gets” the user
Like Apple, Google understands what the user really wants from a mobile phone. It realizes that they don’t want a second-rate touch experience, but a device that does its best to achieve what Apple has with its iPhone. So far, the Android platform is close to doing that. And if Droid lives up to the hype, it might even be able to match it.
4. Verizon Wireless is huge
Say what you will about Apple and its ability to draw customers to AT&T, but Verizon Wireless is a huge company with millions of subscribers. If it decides to make this a battle between Android phones and the iPhone, it could spell some serious trouble for Apple as it tries to find more customers.
5. Finite customers
Following that, it’s extremely important for Apple to move out of AT&T’s network as soon as possible. There are a finite number of customers that are willing to use the iPhone on AT&T’s network.
Apple needs to keep that in mind. Since it’s so big, Verizon Wireless might have been the next logical place for Apple to deliver the iPhone. But if Verizon Wireless doesn’t want that, Apple could be in trouble.