Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile
    • Networking

    10 Things Palm’s Buyers Must Do to Save the Company

    Written by

    Don Reisinger
    Published April 12, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      After attempting to thrive in the mobile market against the iPhone juggernaut, reports now claim that Palm has enlisted the help of major investment banks to help it find a company that’s willing to acquire it.

      So far, Palm hasn’t confirmed that it’s on the market, but based on the company’s performance over the past few years, it’s certainly believable. The embattled firm’s Pre has proven to be a failure and so far, it has been unable to find a way to crack the mobile market. Things just aren’t looking up for Palm.

      It’s a sad story. Years ago, Palm’s Treo was on top of the mobile market and Palm OS was widely regarded as a viable alternative to Microsoft’s Windows Mobile platform. But as the years wore on, Palm didn’t see that the market was changing and companies such as Apple and Google revolutionized the space. It was only after the iPhone enjoyed such success that Palm attempted to stage a comeback. But as recent sales figures have shown, it has failed.
      So, we arrive at a sale. Just how much Palm is worth and whether or not a competitor will acquire it is unknown. But that won’t stop us from giving Palm’s future owners a cheatsheet to help them see a positive return on their investment.
      1. Dump WebOS (for now)
      WebOS might have sounded like a great idea at first, but it has proven to be disastrous. Developers have found WebOS difficult to work with and since other mobile operating systems are more popular, it lacks support from ISVs. It’s a real problem for Palm. Although the company’s WebOS does have some value, any firm that acquires it will need to dump the operating system. It’s not that the software is awful; it just doesn’t fit in today’s marketplace.
      2. Say good-bye to Sprint
      One of the first things an acquiring company should do with Palm is eliminate its partnership with Sprint. Palm’s relationship with Sprint ensured from the beginning that the Pre wouldn’t make it against the iPhone. Any company that acquires Palm needs to make the company fully carrier-agnostic. Unless a company has an apple for a logo, playing nice with just one or two carriers is a major mistake in the mobile market.
      3. Keep the Pre’s design
      The Palm Pre might get a bad wrap sometimes, but it’s a good design. The device is easy to hold, fits perfectly in a pocket and delivers a viable design alternative to the iPhone. Now, that doesn’t mean that the acquiring company should stick with the Pre and hope for the best, but it does mean that any future iterations of Palm devices should take their inspiration from the Pre.
      4. Go Android
      After ditching WebOS, the next thing to do is to strike up a partnership with Google. What better way for it to re-emerge in the marketplace than to offer an operating system that’s based on open-source technology? Plus, Android is becoming increasingly popular in the marketplace as more consumers view it as a nice alternative to the iPhone. If Palm survives an acquisition, it will be due to its partnership with Google.

      Palm Needs to Get Back to Its Roots

      5. Double-down on an app store
      One of Palm’s biggest issues right now is its lack of an app store. The company that acquires Palm will need to get to work on building an online app store immediately (especially if it opts against Android). Applications are becoming a must-have in today’s mobile marketplace and it’s the single place where Palm falls entirely flat. If the new owner decides they want to stick with WebOS (a big mistake), it needs to find a way to attract developers to the platform. If it doesn’t, there will be little it can do to resurrect the hobbled company.
      6. Stay true to the company’s history
      Palm’s loyal following has helped it survive this long. Palm has enjoyed a long history of delivering products that, at times, pushed the mobile space forward. The Palm Pilot was a groundbreaking device. Palm OS was widely considered a fine mobile operating system for its time. All the while, the company has attempted to stay true to its core values that made it a success in the first place. Unfortunately for Palm, those core values aren’t as relevant today as they once were and customers are going elsewhere for mobile products. But Palm’s take on mobile products is valuable. It just needs to be managed more efficiently.
      7. Look beyond mobile phones
      For years, Palm has believed that mobile phones are its bread and butter. But as its profits have slid and its devices have stayed on store shelves, the company hasn’t adapted to the changing marketplace. The company’s new owner will need to look beyond mobile phones to produce a positive return on the investment. A good place to start is the tablet market. Yes, it’s another space where Apple will likely dominate, but it’s also the future in mobile computing. If Palm isn’t prepared for that and it doesn’t try its best to carve out a portion of that market, there will be little it can do going forward.
      8. Focus on the enterprise
      RIM has been extremely successful focusing almost all of its efforts on the enterprise market. All the while, Apple and Google have done little to break out of the consumer space and specifically target the corporate world. Palm’s new owner might find an opportunity there. Corporate users made the Palm Pilot a business standard in the late 1990s. Many of those users stayed loyal to Palm products until the advent of the iPhone and the RIM BlackBerry. To revive Palm, the new owner must find a way to develop new applications and features that enterprise users will covet. Admittedly, Palm now faces much more competition in that space now from RIM and many others. But that will keep Palm close to its roots and perhaps allow it win back some of the users it has lost in recent years.

      9. Stop trying to be Apple
      When Palm announced the Pre, most pundits said that the company was trying to take on Apple in a market where mimicking the leader usually ensures failure. Unfortunately for Palm, it didn’t heed those warnings. When it’s acquired by a new owner, the last thing it should do is continue Palm’s “Follow-Apple” strategy. It’s understandable that Palm wants to achieve the kind of success Apple has, but attempting to do what Steve Jobs does is not a smart move. The future Palm owner needs to find a way to differentiate the company in the market. Mimicking Apple just won’t cut it.
      10. Remember the patents
      A significant portion of Palm’s market value is its patents. The company holds several highly sought-after patents on mobile technology that have helped it in the past. When a company finally acquires Palm, it needs to ensure that those patents are part of its strategy. Whether it wants to hold on to the patents for future investment or start selling them off, having control over Palm’s many patents is a good position to be in.
      It’s trying to turn the company around that puts its new owners in an unenviable position.

      Don Reisinger
      Don Reisinger
      Don Reisinger is a longtime content writer to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy and data security. He became an eWEEK writer in 2009 producing slide shows focusing on the top news stories of the day. When he's not writing, Don is typically found fixing computers or playing an old-school video game.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×