2Android vs. iOS: Who Leads in the Enterprise?
Despite the latest studies that show Android leading with more than 80 percent market share globally and 60 percent in the U.S., Perfecto Mobile’s data shows that enterprises in North America and Europe actually spend close to 50 percent of their time testing on iOS devices. This is most significant within the retail and airlines industries, with well over 50 percent of testing hours spent using iOS.
3Device Wars: What Device Brand Is Being Tested Most?
To determine the right mix of devices for testing, enterprises need to research and understand what devices are in the market, what devices are being used by their end users and what devices are coming. As opposed to OS selection, data shows 49 percent of enterprises’ test hours are dedicated to Apple, followed by Samsung at 29 percent.
4Different Markets, Different Phones: The Breakdown
Device strategies vary by vertical market. For example, iOS is the overwhelming preference in the retail and airline industries while Android accounts for more than 80 percent of testing in the mobile advertisement segment. Another interesting comparison is between tablets and smartphones. While the airline industry conducts 85 percent of their testing on smartphones, media and entertainment sees a 60/40 split testing on smartphones and tablets, respectively.
5Many Faces of Android: Popular OS Versions to Test
Android version updates have a naturally long deployment cycle, especially in comparison to Apple’s strategy to develop devices and update OSes at the same time. There are multiple Android OS versions that enterprises should be testing on. Jelly Bean, the most widely adopted Android version, released July 2012, represents the naturally long deployment cycle; Android sold millions of units during the release of Jelly Bean and many of its users have yet to update. This is due to the recertification required with each OS update; major carriers are deploying the update 5-plus months following the release.
6Don’t Forget Legacy Devices
7Use Web Analytics as a Crystal Ball
For mobile Websites and hybrid applications using Web technology, excellent tools exist for analyzing your target market. Google Analytics, for example, helps breaks down site visits by device and OS. This knowledge helps you know the exact makeup of your market and where to focus your testing efforts.
8Look at Regions, Carriers and Network Technologies
As your market expands, your reach into different regions also grows, and with that, your enterprise mobile strategy needs to ensure its mobile apps are being tested in all regions, and with all carriers and networks. For instance, a function on your application may work in the United States but not in Canada. Knowing how to fix your app by testing locally will prevent the app from failing.
9Smartphone Size Does Matter
With 9 billion connected devices today and that number expected to jump exponentially to 24 billion devices by 2020, there are now more screen sizes and form factors to consider when building out the overall enterprise testing strategy. Screen resolution will impact how the app will be viewed by the end user on the various devices. In the study, Perfecto found the leading resolution on the market today is 640 by 1,134 (4 inches) for the popular Android phones.
10Tablets Are Changing the Game
IDC recently reported that U.K. tablet shipments, which included two-in-one devices, in the fourth quarter of 2013 grew by 50 percent from the same period in 2012, based on sales of more than 5 million units. This trend will continue well into 2014. If tablets aren’t part of the device mix for your strategy, you’re missing a huge component of the market.
11BYOD Brings Fragmentation, Security Risks and Limitations
With the BYOD policies being adopted within enterprises, not only are security issues foremost on CIOs and IT managers’ minds, but there are more challenges to consider now that will impact your mobile enterprise strategy, as well. According to Gartner, by 2016, 20 percent of enterprise BYOD programs will fail due to deployment of mobile-device management measures that are too restrictive.