At the GSMA Mobile World Congress 2009 in Barcelona, Adobe Systems made a series of moves aimed at extending the reach of its Flash platform, including joining forces with Nokia to promote the Adobe-backed Open Screen Project.
Indeed, Adobe and Nokia announced a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform, said Anup Murarka, director of partner development and technology strategy for Adobe's Platform Business Unit, in an interview with eWEEK.
The new fund is focused on the Open Screen Project, which is an industrywide initiative of more than 20 industry leaders set to enable a consistent experience for Web browsing and stand-alone applications. Additional Open Screen Project partners are expected to join the fund in the future, Murarka said.
"This is an effort to foster the creation, distribution and marketing of applications," Murarka said. "It is a vehicle for grants; it is not a VC [venture capital] fund."
Adobe and Nokia officials said they invite developers to submit concepts for applications that are based on the Adobe Flash Platform, will run on Nokia devices and will work on multiple screens, including mobile, desktop and consumer electronics devices. Applications will be reviewed for how innovative and compelling the user experience is, how robust the application or planned implementation is, and how well it exploits the capabilities and features of Nokia devices, Adobe Flash and Adobe AIR, which enables developers to build applications that extend outside the browser.
"We are excited about the Open Screen Project Fund and the possibilities it offers to designers and developers worldwide," said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe. "With close to 40 percent of all new mobile devices shipped with Flash Lite in 2008, the fund will enable more developers to bring their rich content and services to a large number of mobile users."
"The Open Screen Project Fund encourages the use of Adobe tools and existing developer skills to create exciting and unique Flash applications for millions of Nokia devices," said Tero Ojanper???, executive vice president of Nokia Services, in a statement. "Our end goal is to support these developers with resources, build awareness around the creative possibilities with Flash and help bring these innovative experiences to market through Nokia distribution channels."
Projects submitted for development will be reviewed by a group of multiscreen application and services experts from Open Screen Project partners, including Adobe and Nokia, the companies said. Areas include entertainment, social networking, productivity, gaming, and news and information. Developers retain all rights to their applications while Adobe and Nokia have the right to evaluate, test and promote the content. For more information and details on how to apply, visit
Adobe led the way in announcing the Open Screen Project last May. The effort is designed to enable a consistent run-time environment across screens. The initiative is focused on enabling Web content, stand-alone applications and full Web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe AIR and Adobe Flash Platform capabilities.