Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Applications
    • Applications
    • Development
    • Mobile
    • Servers

    Amazon Appstore Challenging Android Market in Paid Apps

    Written by

    Clint Boulton
    Published February 22, 2012
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      When Amazon (NASDAQ:AMZN) launched its Appstore for Android applications last March, the assumption was that the portal would challenge Google’s (NASDAQ:GOOG) Android Market as a welcome alternative for consumers to download free and paid applications for smartphones.

      App download data collected last month on U.S. users by Distimo suggests that’s correct. While the proportion of paid apps in the Android Market has declined from 38 percent to 32 percent over the last seven months, paid apps have held firm at 65 percent in the Amazon Appstore over the same period.

      Distimo also said that the average price of the top 100 paid apps in the Amazon Appstore, which sets app prices, is 40 percent lower than in the Android Market.

      That means some discounted top apps are cheaper in the Appstore than the same offerings in the Android Market, giving Amazon an advantage. Also, some 42 of 110 apps available in both stores generated more revenue in the Amazon Appstore than in the Android Market, Distimo found.

      The mobile analytics researcher said that while the Android Market may have roughly 400,000 applications to less than 30,0000 in the Amazon Appstore, the number of new applications in the Android Market was only five times the number of new applications in the Amazon Appstore in December and January.

      In other words, the Appstore may be curtailing application submission numbers to the Android Market. What’s interesting about that data point is the timing. The Appstore’s growth coincides with the launch of the Amazon Kindle Fire tablet in mid-November 2011.

      The total number of downloads generated by the top 100 apps in the Amazon Appstore increased by a factor of 14 in December 2011, compared with two months earlier.

      That number may only grow over time, as RBC Capital’s Ross Sander has said app consumption from the Appstore, along with electronic book downloads, is one of the more popular uses of that 7-inch Android tablet.

      The data points are limited by a couple of factors.

      First, like the Kindle Fire, Amazon’s Appstore is only available in the U.S., while the Android Market spans dozens of countries worldwide. For balance’s sake, Distimo looked at app data for the Amazon Appstore and the Android Market in the U.S. only.

      Moreover, Amazon doesn’t yet sell its own Android-branded phone, though it is widely expected to at some point. That new content window could boost downloads to the Appstore over time.

      Interestingly, the Appstore also lets users test applications they’re interested in on a simulated Android phone. Customers access the application simulation through their computer using a mouse.

      The idea is that consumers can decide if they like the application before bothering to download it. This is a clever feature distinction from the Android Market.

      Clint Boulton
      Clint Boulton

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.