Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Android
    • Android
    • Development
    • IT Management
    • Mobile
    • Networking

    Android Ties iOS in Ad Impressions as Droids Rise

    Written by

    Clint Boulton
    Published November 19, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Google’s Android operating system has nibbled at and caught up to Apple iOS in ad impressions, with each grabbing 37 percent share, according to the new Millenial Media Mobile Mix report.

      Android smartphone ad impressions grew 8 percent from the September report, when it tallied 29 percent to iOS’ 46 percent share of impressions. Research In Motion’s BlackBerry is third with 20 percent of impressions.

      Developers who use Google’s AdMob and AdSense for mobile ad platforms on Android handsets and Apple iAd for the iPhone, iPod touch and iPad are going to generate revenues thanks to the millions of U.S. smartphone users embracing these devices.

      Apple accounted for 25 percent share of smartphone impressions by manufacturer. Samsung was No. 2 with 17 percent.

      Motorola held a 15 percent impression share thanks to its popular Droid 2 and Droid X handsets, which debuted on Millenial’s list of top 30 handsets.

      Readers may download the Millenial report here, or see highlights on Fortune here, which charts Millenial’s last five months of pie charts.

      Chitika provides more firepower to add to the Droid testimonial.

      The researcher found that the original Motorola Droid, which launched to market one year ago this month, accounted for 19 percent of all Android traffic. Sprint’s HTC Evo is No. 2 with nearly 12 percent of all Android traffic.

      Naturally, Google CEO Eric Schmidt waxed bullish on Android at the Web 2.0 Summit Nov. 15.

      Schmidt said that while there are certainly pros and cons to Google’s open-source Android approach and Apple’s closed, protected iPhone ecosystem, he ultimately believed Android was superior for the cloud.

      “We would argue that our platform is better for applications that are network-resident and that need that kind of power,” Schmidt said.

      Apple co-founder Steve Wozniak chimed in, saying he believed Android would one day be the dominant platform.

      Users are voting with their wallets, though they are clearly doing it for the iPhone and iPad, too. iPad shipped almost 4.2 million units last quarter alone.

      Clint Boulton
      Clint Boulton

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.