Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News
    • Mobile
    • Networking
    • PC Hardware
    • Small Business

    Apple iPad Owners Older, Wealthier Than Other Tablet Owners: NPD

    Written by

    Nathan Eddy
    Published February 20, 2012
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Apple iPad owners tend to be older and have more money, but as tablets have become more mainstream and more widely distributed, those high-end demographics are shifting, according to a study from NPD Group. The market research firm’s report, “Tablet Adoption and Insights Report,” found that more than 40 percent of iPad owners have a household income of $100,000 or more, compared with 26 percent of non-iPad owners.

      The survey indicated more recent tablet owners make less money and are younger than the early adopters, with buyers at the end of 2011 being 50 percent more likely to have an income under $45,000 and 33 percent more likely to be under 34 years of age.

      €œAs the demographic of the tablet owner continues to change, the tablet market is beginning to take on a new role,€ said Stephen Baker, vice president of industry analysis at NPD. €œWe are seeing some of the tasks traditionally performed on devices, such as PCs, now being performed on the tablet. In fact, all five of the top activities shifted toward the tablet between early and late 2011.

      Regardless of usage trends, the vast majority of consumers are not rejecting other devices. Only 10 percent of tablet owners have decided they don€™t need a PC notebook that they were once considering. This same trend is also reflected among non-tablet owners, 26 percent of whom say they are likely to buy a notebook in the next year, while just 18 percent say they will purchase a tablet.

      €œEven as consumers increasingly use tablets for tasks that were once exclusively done on their PC, they continue to plan new PC purchases,€ said Baker. €œUsage is still evolving and most people, being inherently conservative in their device outlook, continue to hedge their bets on their device preference by planning to maintain an array of products to afford them maximum flexibility.€

      Tablet sales got a tremendous boost by holiday shoppers, according to a recent study from the Pew Internet Project, which found ownership of the devices among U.S. adults rose from 10 percent to 19 percent from mid-December to early January. Thanks to those holiday shoppers€”and recipients€”29 percent of adults are now thought to own at least one such device, up from 18 percent in mid December.

      Across nearly all demographics, ownership of tablets jumped from single-digit to double-digit percentages from November 2010 to mid-January. Currently, ownership is highest in households with an annual income greater than $75,000 (36 percent, compared with 22 percent in mid-December).

      More than 1,114 U.S. consumers completed the survey through NPD€™s online panel in December 2011. (A pre-identified sample of 3,600 tablet owners were part of the survey, the company said.)

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.