Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Apple
    • Apple
    • Mobile

    Apple’s App Store to Get Changes Aimed at Improving Developer Revenue

    By
    Todd R. Weiss
    -
    June 9, 2016
    Share
    Facebook
    Twitter
    Linkedin
      App Store

      Apple is making changes to its App Store to help increase the earnings potential of the developers who create apps for Apple’s 1 billion users so they stick around to create additional innovative and profitable products for the company’s customers.

      The changes include ads for their apps appearing in the listings when users perform searches in the App Store, as well as new capabilities for developers to offer renewable annual subscriptions for their apps in all categories so they can get recurring revenue for their work.

      Ads have not been used in App Store search in the past, but are being brought on to help customers “discover or re-engage with [an] app at the very moment they are searching for apps like yours,” according to Apple.

      The search ads will appear in search for U.S. customers starting this summer with a beta version of the feature, with a final version expected to be rolled out by the fall. The search ads are designed to let developers show off their apps to prospective customers as they search for apps, while also respecting user privacy by conforming to the company’s existing privacy standards, according to Apple. More than 65 percent of the downloads from the App Store come from user searches in the store.

      The search function is also receiving improvements that will “enable deeper discovery of apps, including lesser known or niche apps” by customers, while users won’t see ads for apps they have already installed. In addition, only ads that are relevant to a user’s search query will be displayed, preventing users from being barraged by non-related apps.

      Developers using the ad service will pay for their ads only when they are tapped by a user, according to Apple. Developers can choose how much to spend on the ads and can start or stop them at any time. The ads displayed in the search function will be clearly marked as ads. Ads will not be displayed to users whose Apple ID is registered to anyone under 13 years of age to protect minors.

      The upcoming subscription options in the App Store will also arrive in the fall, allowing developers to offer automatically renewable subscriptions to their apps in all product categories for the first time. The renewals will allow customers to get continuous code and feature updates for the apps they bought previously while also ensuring recurring revenue for the creators of the products.

      Developers will also receive more revenue when customers renew their subscriptions under new pricing established by Apple. Developers will continue to get 70 percent of the app revenue for the first year as they do today, with Apple receiving the other 30 percent, but in the second and subsequent renewal years, the developer will get 85 percent of the revenue, with Apple receiving 15 percent.

      More details about the App Store changes will likely be revealed at Apple’s Worldwide Developers Conference (WWDC 2016), which will be held June 13 through 17 in San Francisco.

      Apple’s App Store continues to bring in higher revenue than Google’s Play store, according to first-quarter 2016 figures from research firm App Annie, with the App Store bringing in 90 percent more in revenue than the Play store. Google leads actual downloads, however, by providing more than double the downloads of the App Store, according to the data.

      Apple’s App Store was hit by a glitch in May that returned improper search results to user queries, according to an earlier eWEEK story. The app searches on the site were not always displaying the proper apps in response to search terms, giving users inadequate app choices based on their queries.

      Glitches and outages obviously can’t be prevented 100 percent of the time, but for popular sites such as the App Store, any issues or service interruptions tend to get plenty of user and media response due to their heavy use.

      Todd R. Weiss
      As a technology journalist covering enterprise IT for more than 15 years, I joined eWEEK.com in September 2014 as the site's senior writer covering all things mobile. I write about smartphones, tablets, laptops, assorted mobile gadgets and services,mobile carriers and much more. I formerly was a staff writer for Computerworld.com from 2000 to 2008 and previously wrote for daily newspapers in eastern Pennsylvania. I'm an avid traveler, motorcyclist, technology lover, cook, reader, tinkerer and mechanic. I drove a yellow taxicab in college and collect toy taxis and taxi business cards from around the world.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×