Apple CEO Steve Jobs is taking the stage on Sept. 1 to unveil several new products. Based on what the industry has heard so far, Jobs will be discussing music. Exactly what that entails, and how that will impact current products, is unknown. And as expected, Apple isn't willing to talk about it.
But that doesn't mean that speculation about what Steve Jobs will talk about should stop. In fact, it's arguably the best time to discuss what he will be unveiling at his event on Sept. 1. No doubt iPods will take center stage. But look for several other new products and solutions from Apple that just might appeal to consumers more than their predecessors.
Here's what Apple likely will announce at this press event.
1. A new iPod Touch
There is little debating that Apple will announce a new iPod Touch on Sept. 1. Currently, the iPod Touch is the best music player on the market. But with the iPhone 4 now captivating audiences, Apple will need to update its iPod Touch to make it more appealing. Expect an iPhone 4-like design, a front-facing camera and the possibility of 3G networking in the next iPod Touch.
2. The iTV
Although Apple has been ignoring the set-top box market for years, the company must now focus its efforts there. Hardware vendors are preparing to release Google TV-based set-top boxes later this year that will extend what a person can do in the living room. When that happens, the Apple TV will be the also-ran in the market. The onus is now on Apple to respond with the rumored iTV. And it will likely do that at its next event.
3. iPhone sales
Just because Apple will be spending most of its time talking about iPods doesn't mean that Steve Jobs won't also discuss the success of the iPhone 4. Recent sales figures have shown that Android OS is now beating iOS in the mobile market. And the chances of that changing as more Android-based devices hit store shelves seem slim. But Jobs doesn't like to hear that. And he will undoubtedly discuss the iPhone 4's strong sales to counter all the attention Android is enjoying.
Whether or not iTunes will get a full-fledged streaming option is unknown. But if anything is certain, it's that Steve Jobs will announce some kind of update to his company's music service. Exactly what that update will be has been discussed by just about everyone in the tech space. But no one has the answer. Chances are the update will be more iterative than groundbreaking.