With its latest top-of-the-line ZenFone 3 smartphones, Asus is releasing three distinct models, each aimed at giving consumers just the right mix of features that they are seeking. The flagship ZenFone 3 Deluxe includes an advanced camera, while the ZenFone 3 offers premium design, features and performance. Completing the ZenFone 3 family is the ZenFone 3 Ultra, which is built around a large, 6.78-inch full HD display for watching videos on the go.
In a myriad of announcements at the Computex 2016 trade show in Taiwan on May 30, Asus also debuted its new Zenbo home robot, as well as three new Transformer 2-in-1 convertibles and a new ZenBook 3 laptop. Prices, availability dates and details on which nations and regions the products will be sold have not yet been released.
The ZenFone 3 Family
Asus' ZenFone 3 Deluxe is the company's flagship handset, featuring an aluminum alloy unibody, a 5.7-inch Full HD (1,920-by-1,080) Super AMOLED touch-screen display, a Qualcomm Snapdragon 820 processor, an Adreno 530 graphics processor, and up to 6GB of memory and 256GB of onboard storage, depending on the market.
The Deluxe includes a 23-megapixel rear-facing main camera that's equipped with a Sony IMX318 image sensor, an f/2.0 aperture lens and four-axis optical image stabilization for steady shots. Also included is an 8MP front-facing camera, three-axis electronic image stabilization for steady 4K Ultra HD videos and an Asus TriTech auto-focusing system.
Plus, it includes a built-in, rear-mounted fingerprint sensor for user security, a 3,000mAh battery, fast charging and a USB 3.0 Type-C port for connecting the phone to other devices. The handset also features a smart amplifier and a five-magnet speaker for good audio quality, as well as WiFi and Bluetooth 4.2 connectivity capabilities.
All of the ZenFone 3 smartphone models run on the Android Marshmallow operating system. The Deluxe model is available in Titanium Gray, Glacier Silver and Sand Gold colors.
The standard Asus ZenFone 3 includes a 5.5-inch Full HD (1,920-by-1,080) Super In-Plane Switching (IPS+) display, as well as scratch-resistant Corning Gorilla Glass front and rear covers for durability. Also featured are a Qualcomm Snapdragon 625 octa‑core processor, an Adreno 506 graphics processor, and up to 4GB of memory and up to 64GB of onboard storage, depending on the market.
In addition, the handset includes a 16MP rear-facing main camera with an f/2.0 aperture lens, Asus TriTech auto-focus, dual LED flash, optical image stabilization, an 8MP front-facing camera, a built-in rear-mounted fingerprint sensor for user security, a 3,000mAh battery, and WiFi and Bluetooth 4.2 connectivity capabilities. The standard ZenFone 3 will be available in Shimmer Gold, Aqua Blue, Sapphire Black and Moonlight White colors.
Completing the ZenFone 3 family is the ZenFone 3 Ultra, which is built for multimedia lovers, with an integrated 6.8-inch Full HD (1,920-by-1,080) touch-screen display that features Asus' Tru2Life+ Video technology, using a high-end 4K UHD TV-grade image processor to optimize the pixels in each frame before they are displayed. This provides ultra-clear images, according to Asus.
The ZenFone 3 Ultra also features a Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of memory and 128GB of onboard storage, depending on the market. The phone comes with the same 23-megapixel rear-facing main camera used in the ZenFone 3 Deluxe, including its Sony IMX318 image sensor, its f/2.0 aperture lens and the same four-axis optical image stabilization for steady shots. Also included is an 8MP front-facing camera, three-axis electronic image stabilization for steady 4K Ultra HD videos, an Asus TriTech auto-focusing system and dual LED flash. High-performance audio is also built in using two five-magnet stereo speakers and a NXP smart amplifier, while headphone listeners using certified headphones can experience Hi-Res Audio (HRA).