Research In Motion is in some trouble in the mobile market. The company’s BlackBerry operating system, while popular years ago, has been largely ignored by customers who see it as an outdated alternative to new technologies in Android and iOS. The issues have been so bad for RIM that the company has watched its stock price tank and its market share plummet. Worst of all, RIM has no solution in place right now to stop the bleeding and turn things around.
That said, RIM executives think they have a solution. That solution, dubbed BlackBerry 10, will be a new operating system launching in January. According to RIM, the operating system will be running on a host of touch screen-equipped handsets, and will mark a dramatic shift for the company as it transitions away from its older software design and physical keys.
But any claim that BlackBerry 10 will be a success is pure nonsense. The operating system might be better than its predecessors and it might come with some neat features, but not even new software can address RIM’s many woes.
Read on to find out why BlackBerry 10 will have significant trouble getting off the ground:
1. The iPhone juggernaut
Apple’s iPhone is simply too popular and too powerful for RIM to even have a chance of gaining significant market share with BlackBerry 10. Apple’s iPhone is the top smartphone on the market, followed by Samsung's Galaxy S III. All other products from any other vendor have been ignored. What makes RIM officials think their devices will be any different?
2. Android is a huge threat
Android could prove to be RIM's biggest issue when it comes to BlackBerry 10. Thanks to Android's popularity, more and more devices are entering the mobile market. In turn, it's getting harder for any one company's devices to be seen. RIM, which will be late to the touch-screen game, will be hit hard by having to share the spotlight with so many other products.
3. BlackBerry customers don't want touch-screens
The odd thing about RIM is that its customers really don't want touch-screens. In fact, the only customers who are sticking with its products are those who are content with physical keyboards. And yet, RIM is releasing a product in BlackBerry 10 that is attempting to bring back those who want a BlackBerry experience and a touch-screen. The question is, do those folks even exist?
4. Most consumers don't leave
Following that, it's important for RIM to understand that most consumers just don't leave Android or iOS. In fact, about three-quarters of those who bought an iPhone 5 already owned one of Apple's handsets. And if customers already own a Samsung Galaxy, they're not looking to switch. Those customers, however, are the people that RIM needs to woo. Good luck.