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2BlackBerry CEO Celebrates an ‘Incredible Year’
3Q10 Coming in June
4Introducing the BlackBerry Q5
5BlackBerry Q5
6BBM for iOS, Android
7BlackBerry BBM Channels
8Lewis Hamilton: A BlackBerry User
9Formula One Fans in the House
10QNX Concept Car
Hamilton’s wasn’t the only car to make it to the stage. QNX showed off its “engineering chops” with a Bentley Continental concept vehicle. BlackBerry envisions a future where one’s main device is the brain or engine, informing other devices or endpoints. They imagine cars will be “just another mobile endpoint.”
11No Future in Driving and Video Chatting
12Peers in a “Ferociously Innovative” Industry
Another special guest was Johann Jungwirth, CEO of Mercedes-Benz. When asked where he sees his business in five or 10 years, Jungwirth answered, “I can say that cars will be much more connected, much more intelligent [and] the cloud will play a bigger role. We have just launched Intelligent Drive. … It’s incredible the opportunities we have.”
13BlackBerry COO Christian Tear
COO Christian Tear, also presented during the keynote, talked up the importance of BlackBerry Balance, for offering not just data security but user privacy, and made clear that the Department of Defense—despite rumors—is still a customer. “We’re seeing organizations like the DOD … committed to BlackBerry as a critical component of their … infrastructure,” said Tear.
14BlackBerry Creative Director Alicia Keys
Alicia Keys, who will play a “unique, one-time only experience” for BlackBerry Live attendees, took to the stage to introduce a BlackBerry Scholars Program, which will award full four-year tuition scholarships to women pursuing degrees in the STEM areas—science, technology engineering and math—or with interest in mobile computing. Currently, women are CEOs of only 20 of the Fortune 500 companies.
15Alicia Keys on a Mission
Keys said it’s part of her mission at BlackBerry to make women a priority. She pointed out that 56 percent of BlackBerry users are women, more women than men graduate from college and women are embracing mobile technology at a faster pace than men. “It makes sense,” said Keys. “We girls are efficient. We get stuff done.”