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Internet video and audio search specialist Blinkx will soon start delivering video programs for iPods and other handheld media players.
Blinkxs new feature, to be unveiled Monday, lets people scan its database of professionally provided and home-made video and audio content, then sync what they find to their handheld media players.
Like several other companies before it, Blinkx is trying to sate consumers growing appetite for videos for handheld devices.
The boomlet began in October, when Apple Computer unveiled a video-friendly version of its iPod music player.
Apples iTunes online digital media store sold a significant amount of videos, about 3 million, since then.
New features from upstarts like Blinkx or big names like TiVo seek to satisfy the video fixes that arent sated by Apples iTunes and its hundreds of featured videos.
Alviso, Calif.-based TiVo, which pioneered the videos-on-demand format, plans to provide content for iPod and other handhelds beginning sometime after January.
Smaller-scale operations that provide software to ferry computer-stored videos onto iPods are sprouting up.
Blinkxs new feature lets users scan its database, composed of both professionally provided and home-made video and audio content, then sync what they find to their handhelds.