Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management
    • Mobile
    • Networking

    Carriers Want More Wireless User Data

    Written by

    Roy Mark
    Published November 12, 2008
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Despite a summer-long clamor by Congress and consumer groups over broadband providers collecting information on users’ Web surfing habits, mobile operators and mobile Internet portals want more data on customers. And they not only want more data, they want it more quickly than their current systems allow.

      According to a survey by Nokia Siemens Networks, carriers and portals claim existing subscriber data simply does not give them enough basis for analyzing customer behavior and that, in turn, limits targeted advertising revenue. More than half of the survey respondents claimed that the existing customer data infrastructure doesn’t allow enough analysis of customer behavior, while almost as many are concerned that data is not being analyzed quickly enough.

      “While Internet brands may be ahead of the game when it comes to making use of customer data, operators have woken up to the importance of harvesting and nurturing this data-and their lack of tools to do this properly,” Rick Halton, head of profile solution management at Nokia Siemens Networks, said in a statement.

      Although the carriers and mobile site operators surveyed are sitting on terabytes of valuable customer data, the majority of it is rendered ineffective by fragmented databases, insufficiently quick analysis and legacy data management.

      Due to confidentiality requirements and longer-term customer relationships, only 4 percent of mobile operators are currently giving their customers incentives to allow their data to be shared with third-party businesses. The comparable figure for mobile portals was 27 percent, underscoring their greater success in convincing mobile users to share their information.

      “The findings of this study are an acknowledgement of how much work is still needed to realize the opportunities presented by the mobile Internet. Operators have a huge amount of data at their disposal, and the need of the hour is to improve current methods of managing and analyzing this data to unlock its true value in real time,” Halton said.

      The big question facing mobile carriers and portal operators is what tools to use to improve their analyses. Silicon Valley advertising startup NebuAd ran into strong opposition in 2008 for promising a new source of revenue for ISPs through the use of DPI (deep packet inspection), allowing ISPs to track the behavior of Internet users without their consent in order to more accurately target advertising.

      Charter Communications, the nation’s fourth-largest broadband provider, signed up for the service, as did several other ISPs. But pressure from Congress and consumer groups forced Charter Communications to drop its DPI plans.

      NebuAd’s problems began in May when Rep. Ed Markey, the chairman of the House Subcommittee on Telecommunications and the Internet, and Rep. Joe Barton, the panel’s ranking Republican, wrote a letter to Charter Communications (PDF) urging the broadband provider to drop its plans to use NebuAd’s DPI package. That was followed by a critical technical report on NebuAd’s DPI process (PDF) by Free Press and Public Knowledge.

      According to the report, NebuAd uses special equipment that “monitors, intercepts and modifies the contents of Internet packets” as consumers go online. The report found that NebuAd inserts hidden code into users’ Web browsers that was not sent by the Web site being visited. In turn, the code directs the browser to another site not requested or even seen by the consumer, where more hidden code is downloaded and executed to add more tracking cookies.

      Using the secretly collected information, NebuAd serves up ads based on the user’s browsing habits. NebuAd allows users to opt out of the customized ads program but not online tracking.

      Roy Mark
      Roy Mark

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×