1Droid DNA by HTC
4DNA Design Cues
Jonah Becker, HTC’s design director, likened the styling of the DNA to that of a supercar, in that designers take a car and “transform it into an object of desire unlike anything else on the road.” More literally, the “micro-grilled pattern” on the sidewalls of the device, said Becker, were inspired by a design element seen on a Lamborghini engine.
While HTC’s Droid brand had a successful launch, in recent years it has struggled against Samsung’s Galaxy line of devices. HTC’s Becker insisted that the DNA, despite its 5-inch display, is a phone, not a phablet, and can be used with one hand. A criticism of Samsung’s increasingly large devices, which have nonetheless sold incredibly well, is that they require two hands.
10Droid Is Back
Expect to see a major advertising push for the DNA and the Droid brand. “This is Droid like only HTC can do,” HTC President Jason Mackenzie told the New York audience. “It’s about bringing Droid back to its original roots.”