2Mobile Subscription Additions, Q1 2013
3Global Subscription Penetration
4Mobile Traffic by Region, 2018
These pie charts compare mobile traffic shares by region in 2012 and as projected in 2018. In 2018, Latin America is expected to slightly increase its share and Western Europe and the Middle East show little change, but North America’s piece of the pie will shrink, given the growth in the Asia-Pacific region.
5Smartphone and PC Mobile Traffic, 2012 Versus 2018
Mobile data traffic is expected to grow at a compound annual growth rate of about 50 percent, driven mostly by video. Mobile PCs generate approximately five times more traffic than smartphones, said Ericsson, accounting for the significant growth in gigabytes per user per month that it expects to see by 2018.
7Minutes of Network Use (MoNU)
8Mobile Traffic Share by Application Type, 2012
9Data Penetration for Roaming Data Subscribers
10Local Mobile Broadband Subscribers
11Coverage by Technology
12What We Use and When
This chart tracks the time when activity for each technology picks up. The study found that people turn to data first—checking emails and weather as soon as their eyes open—voice next, as calls are placed as they head to the office or arrive, and finally SMS, with text messages likely following up conversations initiated earlier via data or voice.
Ericsson tracked voice and data traffic between Dec. 10, 2012 and Jan. 8, 2013 in Hong Kong, London and New York. In Hong Kong, data traffic stayed active at night, while voice fell off. In London, both figures fell dramatically, suggesting a commuting population leaving London’s financial district. New Yorkers, however, were found to maintain their levels of data and voice use, day and night.