A new report has surfaced, claiming Google is in the process of working with LG to release a Nexus tablet over the summer. For now, details are slim, and neither Google nor LG has commented on the possibility of such a launch. But that hasn't stopped the rumor mill from guessing what the device will offer, when it will actually be released and much more.
Rather than do that, however, perhaps it's a better time to consider whether or not Google should really launch its own Nexus tablet. To some, Google's decision to release an Android-based tablet might make little sense. As a software provider, its goal should be to attract hardware vendors so its operating system will run on those devices, not to compete with them. But those comments are short-sighted. As Google has shown in the smartphone market, offering its own Nexus device hasn't hurt its relationship with vendors one bit.
It's undoubtedly a smart idea on Google's part to launch its own Nexus tablet. Such a device could do wonders for its Android operationand the tablet market as a whole. The sooner its tablet comes out, the better.
1. A proof-of-concept
A Google Nexus tablet could be the proof-of-concept that the company needs to get Android off the ground in the tablet market. Though many are launching soon, right now there are few Android tablets on store shelves. For the most part, customers don't know what to expect. Google has the opportunity to use its own Nexus tablet to show both customers and other vendors what a true Android tablet can offer.
2. Google's brand can help Android devices
Right now, the top companies in the Android tablet space, including Motorola and Samsung, arehaving trouble selling their devices. Consumers and enterprise customers are turning to the iPad 2 to whet their tablet appetites. But Google can change that. It has the brand recognition that not even those companies can match. For the most part, consumers trust Google. If customers like what they find with Google's Nexus tablet and Android vendors do their best to follow the search giant's lead, Android-based devices should see stronger sales after the release of Google's option.
3. It worked in the smartphone market
This wouldn't be the first time that Google would deliver its own hardware in partnership with another company. It has done the same in the smartphone space. And as history has shown, Google-branded products have done nothing to hurt Android sales or the company's relationship with other vendors. In fact, it helped turn customers' attention toward Android. Now, the platform is selling extremely well. If that plan has worked in the smartphone space, why wouldn't it work in tablets?
4. LG seems like a winner
If Google is in fact partnering with LG for its Nexus tablet, it's a smart move. LG has developed some worthwhile Android-based smartphones, and the company's tablet, the T-Mobile G-Slate by LG, looks to be a fine platform for those who don't want the iPad 2. LG has a long history of making solid products, and by partnering with the company, Google could dramatically improve the chances of its tablet succeeding.