Google Voice on the iPhone Is a Major Victory: 10 Reasons Why

News Analysis: Google Voice is now available in Apple's App Store. Its inclusion in that mobile marketplace and its availability on the iPhone is a boon for the search giant.

After about 18 months' wait that further divided the formerly close Google and Apple and spawned an FCC investigation, Google Voice is now available for download in Apple's App Store.

According to the search giant, its iPhone-based Google Voice app allows users to place calls both in the United States and internationally. It also includes free text messaging and voicemail transcription. What's more, push notifications will be used to alert users to "a new voicemail or text message," Google reported in a blog post announcing the new application availability.

The appearance of Google Voice in Apple's App Store is a major victory for Google. Since last year, the search giant and federal investigators have been trying to determine exactly why its program wasn't allowed in the store in the first place. Google has said that its app was not being allowed access to the marketplace, while Apple has said it never rejected the program, but was evaluating it. In either case, it didn't make its way to the store until now.

While naturally it couldn't say so, it's obvious that Apple was concerned that Google's Voice Web calling service might take business away from its mobile carrier partner, AT&T. That's why it literally took a federal investigation to get Apple to finish its "evaluation." Now the world will see whether or not Google Voice on the iPhone will be a boon to Google and a pain for AT&T. Here's why it looks like that's exactly the case.

1. It was a long wait

The long wait to get Google Voice into the App Store should make its entry even sweeter for the search giant. Exactly what happened over the course of the past year-and-a-half is anyone's guess, since Google, Apple, and AT&T have different stories about what went on. But all that is moot now that it's available. That's something Google should be happy about.

2. It's a numbers game

Google Voice could be integral to the search giant's mobile strategy going forward-the more people who get their hands on the software now, the better for Google. That's why the iPhone was so important. If Google Voice was still only available on Android or BlackBerry OS, it wouldn't have the kind of reach that it does now with Apple's smartphone. Make no mistake that Google knows full well that Voice can only be successful if enough people can use it.

3. It helps other services

Now that Google Voice has been made available to iPhone customers, it's quite possible that it could help the company's other services. By bringing its Voice mobile application to the iPhone, Google is slowly getting people to think about its other products. And although that might not mean folks will only use Google Search or Google Docs, it does mean that they will at least think about using them. The more people that use Google Voice on the iPhone, the more likely they its is that they might opt for one or more of the company's many other applications.

4. The AT&T consideration

AT&T might have played a key role in Apple's original decision to not allow Google Voice into the App Store. In fact, speculation abounds that AT&T was quietly pushing Apple to block the app, so it wouldn't face competition from Google's service. Apple has said that AT&T didn't play a role in that, but it hasn't stopped people from wondering. If AT&T really was upset with Google Voice, bringing the program to the App Store now makes it even sweeter for Google.

Don Reisinger

Don Reisinger

Don Reisinger is a longtime freelance contributor to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy...