Hearst Health Acquires Carebook Developer CareInSync

CareInSync's technology enables customers to connect interdisciplinary care teams that include hospital clinicians, aftercare providers and community-based service providers.

Hearst Health, the Hearst Corporation's health care group, announced its acquisition of CareInSync, a software solutions company providing a real-time, mobile platform to improve patient care by enhancing communications between care providers and patients. Financial terms of the deal were not disclosed.

CareInSync's technology helps enable its customers to connect interdisciplinary care teams that include hospital clinicians, aftercare providers and community-based service providers.

CareInSync was founded in 2010 by Siva Subramanian, Ph.D., as a mobile care navigation network that goes beyond traditional inpatient communication and texting solutions.

The company's flagship Carebook solution not only provides a HIPAA-compliant communication platform for the care team, it offers context-specific messages around a person's health milestones, as well as evidence-based guidelines for the management and coordination of care transitions across a person's journey to wellness.

"The CareInSync Carebook solution puts vital information into the hands of clinicians and caregivers to help them communicate across a person's care journey," Richard P. Malloch, president of Hearst Business Media, which oversees Hearst Health, said in a statement. "We are excited to bring CareInSync into the Zynx solution suite and are pleased to expand our capacity to provide care guidance that helps improve coordination."

The Santa Clara, California-based company will become part of Zynx Health, a provider of evidence- and experience-based clinical improvement solutions. Effective immediately, CareInSync solutions are now available through Zynx Health.

Zynx Health, part of the Hearst Health network, began its relationship with CareInSync in 2012 in the form of an equity investment from Hearst's healthcare venture fund as part of a syndicated equity funding initiative involving Hearst and other investors.

As previously announced, after just eight months in operation, one hospital customer achieved a compelling 22 percent reduction in 30-day all-cause readmission rates for patients age 65 and older, a half-day reduction in average length of stay and an 18 percent improvement in care transitions patient experience.

"Zynx Health is known for being innovative in incorporating the evidence into care," Subramanian said in a statement. "It is a natural fit for CareInSync to join Zynx, and we look forward to the new and innovative capabilities we can offer together to improve care delivery at lower cost."

In March, Hearst announced Tonic Health, a patient engagement and medical data collection company.

Tonic Health offers an Apple iPad and Web-based data collection platform for patients, coupled with an enterprise-level data management platform for hospitals and health systems.