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    INSIDE MOBILE: The Marathon-One of the Largest Mobile RFID Applications

    Written by

    J. Gerry Purdy
    Published January 19, 2009
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      You might think that running a 26.2-mile marathon is about the most difficult human activity. It isn’t. Rather, it’s keeping track of the places and times for 30,000 or more people that are running (and walking) in the race. I have fortunately run three marathons in my life, with the best one being the Los Angeles Western Hemisphere Marathon on Dec. 10, 1967. This is when I ran 3:23:00 or about 7:45 minutes per mile for 26 miles.

      Keeping track of the few thousand crazy runners that day was a nightmare. The race organizers had a long “chute” at the end of the race to hold hundreds of runners in their order of finish. Volunteers would tear off a small strip on their race number that included a duplication of the runner’s race ID. The volunteers used a long string with a thick needle to thread each runner’s small ID number through a small hole. This allowed them to capture the order of the finish of (almost) everyone.

      Recording the time of every runner was much more challenging. It was impossible to have volunteers (even if there were a lot of them) record the time of every runner; there were simply too many runners finishing at one time. Race organizers would, instead, record a runner’s time every 5-10 seconds and write down the runner’s number next to their time. Then, the race officials would sit down and go through the long string of runner ID tags and interpolate times for all the runners, based on the ones for which they had recorded a time. This took many hours and the whole process was subject to error. That was 1967.

      My wife Alicia and I flew to San Antonio on Nov. 15, 2008 to watch my son Bryan and his significant other Claudia run in, and complete, the Rock -n’ Roll San Antonio Marathon. Each runner in all major road races today is given a number (just as always), plus a special tag that has an RFID chip embedded in it-which is most typically attached to the laces in the runner’s shoe. Take a look at the photo below. You can see the bright orange tags on the shoes of all the runners.

      Note the insert in the photo of what the tag looks like close up. The tag includes a small antenna that can be read by readers placed along the course. Most of us have used a system similar to this in our cars when we have a responder (tag) in the windshield that’s read by turnpike toll readers.

      The San Antonio race organizers used an RFID system supplied by ChronoTrack Systems. They set up RFID readers at intervals along the Rock -n’ Roll San Antonio course. The readers (shown in the photo below, underneath the mat that lies across the finish line) enabled recording the individual splits for every runner throughout the entire course.

      Runners were grouped according to projected finish time in “corrals” of 1,000 people each. The race officially started for the elite runners at 7:30 a.m., which meant many of the volunteers had to be there at 5 a.m. Each corral started at intervals of around 90 seconds. But since there was an RFID reader at the starting line, the system was able to determine the actual start time for each of the thousands of runners.

      Searchable Race Results Are Posted Online

      Searchable race results are posted online

      A total of 7,612 of the 30,000 entrants finished the marathon, while 17,110 finished the half marathon. That means around 5,000 people either didn’t start or didn’t finish. Or perhaps some didn’t put the RFID chip on their shoe. It’s still an amazing logistical challenge putting on one of these races. After the race is over, the results are posted online, including the splits. Below is a screenshot of the results for my son.

      /images/stories/knowledge_center/purdy_slide3.jpg

      The marathon was organized by Elite Racing of San Diego. The firm produced the Carlsbad 5000 for many years. Then, 10 years ago, they began the Rock -n’ Roll San Diego Marathon, which put a festival atmosphere around the marathon including 70+ bands playing along the course, a health and fitness expo, and a destination trip for thousands of people. Elite Running has expanded their franchise into a number of other cities including Phoenix, Philadelphia, San Jose, Virginia Beach and their popular Country Music Marathon in Nashville. Elite provides incentives for runners to complete in their entire series of Rock -n’ Roll events.

      Race organizers now have a number of different running RFID solution system suppliers to consider, such as Race Time, Road ID, ChronoTrack Systems, IPICO Sports and Innovative Timing Systems. And this solution is applied to a number of other outdoor sporting events, including cycling, auto racing, and any event that requires keeping track of time for many entrants.

      Sure, RFID is used to track inventory in warehouses and many other inventory management problems, but it’s exciting to see that one of the worst headaches around-managing the results in large running events such as popular 10K events and marathons-has finally found a mobile RFID solution that is good for the runners as well as the organizers.

      I commend all those thousands of people who trained for many months and then were able to experience the joy and personal sense of accomplishment of completing a major physical challenge like this in their life.

      /images/stories/heads/knowledge_center/purdy_gerry70x70.jpg J. Gerry Purdy, Ph.D., is the VP and Chief Analyst with the Frost & Sullivan North American Information & Communication Technologies Practice. As a nationally recognized industry authority, he focuses on monitoring and analyzing emerging trends, technologies and market behavior in the mobile computing and wireless data communications industry in North America. Since joining Frost & Sullivan in 2006, Dr. Purdy has been specializing in mobile and wireless devices, wireless data communications and connection to the infrastructure that powers the data in the wireless handheld. He is author of Inside Mobile & Wireless, which provides industry insights and reaches over 100,000 readers per month.

      For more than 16 years, Dr. Purdy has been consulting, speaking, researching, networking, writing and developing state-of-the-art concepts that challenge people’s mind-sets, and developing new ways of thinking and forecasting in the mobile computing and wireless data arenas. Often quoted, his ideas and opinions are followed closely by thought leaders in the mobile & wireless industry. He has a Ph.D. in Computer Science from Stanford University. He can be reached at [email protected].

      Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in this column. If that situation happens, then I’ll disclose it at that time. I have an affiliation with IDG Ventures.

      J. Gerry Purdy
      J. Gerry Purdy
      J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions. Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then I'll disclose it at that time.

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