iPad App From Anzu Provides Reference, Certification Tools for Doctors

Anzu, a startup company, has launched AnzuMedical, a digital content platform providing doctors with access to medical journals, instructional videos and webinars.

Startup mobile app developer Anzu has launched a cloud-based digital knowledge platform for physicians on the iPad, called AnzuMedical.

The digital knowledge platform allows doctors to access medical specialty information on the Apple tablet.

Launched Nov. 29, AnzuMedical provides access to research journals, videos and clinical cases.

Based in Phoenix, Anzu is targeting medical societies and associations for adoption of its AnzuMedical app. Medical societies need digital tools to allow them to offer their key resources of professional education, research tools and certification, according to Anzu.

Physicians can use AnzuMedical to keep current on new research, clinical advances and products in their specialty area and receive instant updates of their content, Anzu reported.

Accessing medical journal articles on the iPad enables doctors to organize their reference material in electronic binders so they can retrieve it easily on the go—whether they're in an office, hospital or visiting a patient.

Members of medical societies must enter their membership credentials to access content on the app. Users can find more than 20 years of medical information from journals, meetings and seminars, according to Dr. Barry Fernando, CEO of Anzu.

Doctors can search the entire library or specific content, such as a particular issue in a medical journal. The app features a notes collator to help doctors find previously recorded notes and related attachments.

Personalized binders in the app allow members to save documents for retrieval later. The folders enable doctors to organize their reference materials to aid research and clinical decision making, Fernando told eWEEK in an email.

The app allows doctors to create multimedia notes, including audio, video and photos. Doctors can store and access radiology images, podcasts and webinars. They can also annotate the voice and video content.

"Doctors use this app as a one-stop shop for all the medical information that is important in their professional lives," said Fernando. "They can browse through and search the vast multimedia library provided by their most trusted source—their medical society."

In addition, by searching in the app's library, doctors can get Category 1 Continuing Medical Education Credit from the American Medical Association. AnzuMedical's CME Search allows doctors to self-direct their online learning by choosing topics to study that are relevant to their practice.

The American Society for Aesthetic Plastic Surgery (ASAPS) built a tool called Readily Available Digital Aesthetic Resource (RADAR) using AnzuMedical on the iPad.

"Members of the society download the free AnzuMedical app on their iPad and access the RADAR digital library through their society's log-in credentials," said Fernando.

ASAPS stores 17 years of medical journal content in the app. In addition, the society offers video toolkits of procedures and complications from surgery, Anzu reported.

Members of ASAPS have downloaded more than 10,000 publications, such as digital documents and videos, according to Anzu.

"With a personalized medical library at their fingertips, busy physicians now get quick access to the answers they need in seconds—no more digging through volumes of publications and dozens of Websites," Dr. Robert Singer, former president of the American Society for Aesthetic Plastic Surgery, said in a statement.

The ability to use the digital knowledge platform to interact with colleagues and patients will be an important benefit, according to Singer.