Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management
    • Mobile
    • Small Business

    iPhone Commands Price Premium as Smartphone Sales Grow

    By
    Nathan Eddy
    -
    May 29, 2012
    Share
    Facebook
    Twitter
    Linkedin

      Smartphone sales in May accounted for 71 percent of overall mobile handset sales, with basic phones representing just 28 percent of sales, according to a survey from iGR, a market strategy consultancy focused on the wireless and mobile communications industry. The survey also found users intending on purchasing Apple€™s popular iPhone are willing to pay $11 more for the device compared with Google Android-based smartphones.

      Consumers were on average willing to pay $135.90 for an Apple iPhone, compared with $124.65 for an Android device, according to survey results. Overall, the majority of consumers who recently purchased a handset of any type reported a mean handset purchase price of approximately $114.23 (weighted). Similarly, the majority of consumers who plan to buy any type of handset in the near future plan to spend on average approximately $127.25 (weighted), still nearly $9 below the average price survey respondents said they would spend on an iPhone.

      With the rise of mobile email, social networking and constant connectivity to the Web, consumers are developing an increasing interest in mobile devices that can connect them to the Internet, the survey indicated– close to 69 percent of the handsets survey respondents said they plan to buy in the future are likely to be smartphones. “Smartphones have become the new norm,” iGR President and founder Iain Gillott said in a prepared statement. “60 percent of the survey respondents iGR interviewed reported using a smartphone.”

      The market research report, “U.S. Consumer Smartphone Profile: Current Use and Future Purchase Plans,” which looks at consumer trends in the United States regarding smartphones, also indicated that while the smartphone market currently skews toward a younger demographic (below 45), older consumers are starting to find smartphones more appealing as their presence becomes more familiar and comfortable to older consumers. €œIndeed, the purchasing demographic must shift in the next few years in order for smartphone adoption to increase,€ the report noted.

      In another recent iGR report concerning Apple, the company conducted a survey in which 11 percent of respondents said their perception of Apple had worsened since the passing of charismatic founder and CEO Steve Jobs last year. The vast majority (84 percent) said their opinion of Apple had not changed, with 3.5 percent saying it improved and 1 percent saying their image of the company had €œmuch improved.€ The survey indicated current Apple users are far more likely to fall into the €œno change€ category, suggesting the party faithful are staying put, while the 11 percent of respondents with a negative view of Apple are more likely to be users of Motorola or Samsung devices running Android.

      €œWhile a significant number of people said that their perception of the company has worsened, the core Apple user base seems to be unmoved in their views of the company,€ Gillott said in an iGR release.

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×