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    Is Your 3G Business Model Broken?

    By
    Guy Kewney
    -
    October 28, 2004
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      Its the latency, not the speed. But lack of speed kills, too. Can we go faster?

      The fatal accident looming on the old superhighway—if they dont find something magic to do about it—will be the 3G (third-generation) phone networks.

      At the recent UMTS show in London, the presentation that caught my attention was a “speed up wireless” plea from Yair Shapira of Flash Networks, a presentation that basically said: “Your 3G business model is broken.”

      Of course, he didnt put it quite as I did in the opening paragraph of this column. What he was actually doing was offering a solution to the horrible, unacceptable fact that an awful lot of perfectly ordinary data processing operations dont work on GPRS (General Packet Radio Service)—on 2.5G wireless.

      And the solution, it turns out, is not to move to 3G, because its no better.

      /zimages/5/28571.gifClick here to read about Verizon Wireless plans to expand its 3G network.

      Shapiras illustration was the multiple handshakes and transactions between Web server and terminal.

      On a GPRS link, it can take half a minute to download a fairly ordinary Web page. This is usually put down by the impatient user to congested networks (quite accurately, in most cases) or to feeble processors in the phone.

      In fact, as Shapira pointed out, the underlying problem is the huge latency in the network and the number of items that have to be fetched. “The horrible truth is something Ive seen in laboratory reports from inside a big European 3G operator,” he said. “It is that WAP2 over 3G is not better than WAP1 over GPRS. This big operator invested hugely in 3G in the hope of making WAP [Wireless Application Protocol] go faster; but in the lab, its not faster.”

      The problem is that the round-trip time of a 3G message and response is closer to a second than a fraction of a second. Shapira estimates that the typical time lapse between asking a Web server for a data item, such as a logo, and being able to render it on-screen is about 800 milliseconds.

      Nobody whos used 3G data would contradict him, although some might say: “Oh, its not quite that bad!” and then settle for 400 milliseconds.

      But a Web page may have a dozen to two dozen items on it. Each is fetched separately by HTML browsers. On broadband, with latencies in the 50 to 100 millisecond range, the cumulative delay isnt crippling. On 3G, a delay of two seconds turns, as if by having a spell cast on it by a wicked fairy, into a half-minute pause.

      OK, so much of this is invisible to users, because users cant see the whole page. The screen is too small. So, they scroll painfully down, and the page carries on rendering in the background while they press the scroll button … but the world is changing, and everybody knows it.

      In a year, maybe, and definitely in two, this sort of performance will be starkly apparent and definitely unacceptable.

      Next Page: Wi-Fi phones are almost with us.

      Wi


      -Fi Phones”> Wi-Fi phones are almost with us. The Wi-Fi Alliance has started testing 802.11 devices that are primarily phones for compatibility with standard Wi-Fi access points.

      If you have a GPRS phone with Wi-Fi on it, youll understand that things will slow down when you move out of range of the fast broadband link and start depending on GSM-based data. But if you have a 3G phone that does the same thing, youll complain.

      Shapiras solution is, frankly, a bodge. He sells servers to the mobile operators, which optimize content. They do it by formatting the entire page for WAP in a single item, which they then stream continuously down to the device. Excellent and clever! But it only solves the problem of Web pages. WAP is an important thing to fix, but goodness knows there are plenty of other things that people want from mobile data.

      For example, try shifting a file over FTP. The handshake sequence there was designed by people who assumed virtually zero latency. It sometimes works, though its tediously slow. And sometimes it just times out over GPRS.

      /zimages/5/28571.gifSprint plans to spend $1 billion on a 3G upgrade. Click here to read more.

      Then how about people who want VPN connections? Im not going to be very happy if you tell me that the only way to move data fast over the VPN is either to go “in clear”—so that Flash Networks can see whether its voice or WAP or something else, and shape the traffic—or to buy a Flash router for my IT department and put it behind the firewall.

      And of course, all the time in the background, you have the uncomfortable voice of Flarion, harping on and on about 50 millisecond latency on its Flash-OFDM encoded networks, using the same spectrum as the worlds mobile operators have.

      Can the huge investment made in 3G be turned into a return? I really find myself wondering …

      Read Guy Kewneys other recent columns about trends in mobile and wireless technology.

      /zimages/5/28571.gifCheck out eWEEK.coms Mobile & Wireless Center at http://wireless.eweek.com for the latest news, reviews and analysis.

      /zimages/5/77042.gif

      Be sure to add our eWEEK.com mobile and wireless news feed to your RSS newsreader or My Yahoo page

      Guy Kewney

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