2The Competition Is Doing It
3Remember the Value of Video
Watching video on a mobile device can be a pain if a product’s screen is too small. Realizing that, several handset makers have delivered products with bigger displays. Apple’s screen, however, is still too small to watch video for extended periods. And since watching video is a top activity in mobile products, Apple should try to appeal to those folks who want a bigger screen on which to view video.
4The Perceived Value Would Be Higher
Value is everything in the mobile space. For many customers, as recent Android sales have shown, there’s much more value in larger displays than smaller screens. Granted, some customers have found that large displays are getting too big, reducing their productivity, but for the most part, consumers are finding value in bigger devices. Apple must remember that.
5Apple Doesn’t Change Its Pricing
Following the value argument, Apple could make a solid argument that its device is the best option out there if it continues its policy of maintaining prices. With each new handset, Apple offers the device for the same price. It’s expected to do that again this time around. If the iPhone introduces a bigger screen at the same price, who wouldn’t be happy about it?
6Apple Claims the First Change Mattered
Apple has done a good job of pretending that certain things don’t matter until it makes the move. The company did that with its decisions to stick with a 3.5-inch display, and then made a fuss about how much more can be viewed on a 4-inch screen. If the first change mattered that much, how much more could a 5-inch screen deliver?
7Apple Is Fighting to Defend iPhone’s Market Share
In the smartphone market, especially, Apple is fighting to hang on to its market share. The company might be selling millions of smartphones every quarter, but its competitors are getting stronger and stronger. One of their main talking points is the advantage they have on screen size. By launching an iPhone with a bigger screen, Apple can eliminate one major competitor talking point.
8There’s a Finite Amount of Growth
As noted, there are some consumers who have found really big screens to be too much for them. Realizing that, there’s a point at which a screen cannot get any bigger. Apple should aim at getting up to that point as soon as possible so it’s not late to the game. Best of all, if it closes the gap now, there won’t be much room for competitors to go before their screens become too big and lose their appeal with consumers.
9Another Marketing Topic
10Developers Will Ask for It
Developers seem like one of the most likely parties to want a larger iPhone. Currently, many developers are creating products on Android that come with larger screens. Porting them over to the iPhone isn’t always so easy, since that device has a smaller display. If Apple ups its screen size closer to 5 inches, developers should have a much easier time designing apps and getting them to the iPhone from Android.
11Web Browsing Will Be Optimized
As monitor screen sizes have increased, we’ve discovered that the more screen real estate there is, the better the browsing experience. Surfing the Web on Safari is fine for now, but it would be much better if Apple delivered a bigger screen. The move would require less scrolling around pages and make for an overall much better experience. Apple must remember that.