Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
eWEEK.com
Search
eWEEK.com
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile

    Let Your Cell Phone Do The E-shopping

    By
    EWEEK EDITORS
    -
    January 15, 2001
    Share
    Facebook
    Twitter
    Linkedin

      Although it remains to be seen whether PriceWaterhouseCoopers prediction that e-commerce sales would reach $10.2 billion in 2000—up nearly 100 percent from $5.2 billion in 1999—has come to pass, another holiday online shopping season has entered the accounting ledgers, and preliminary reports indicate it was a good one—for those dotcoms that survived.

      One thing is certain: Only a miniscule number of online orders were placed via wireless devices.

      A study by Boston Consulting Group late last year found that fewer than one-third of wireless device owners in the United States had tried mobile online purchasing and that one in five of those that did try quit after only a few attempts.

      The prices for cell phone Internet access are too high, data input is difficult, and the screens are too small, leaving wireless personal digital assistants as the preferred m-commerce device.

      Given the limited bandwidth of wireless devices, the wireless services that will gain the most ground this year are those that provide access to simple, time-sensitive information, allowing us to check airline schedules, stock quotes and bank balances; to order tickets; and to read short news stories.

      However, the current limitations of wireless devices wont stop the big m-commerce push this year, and one m-commerce trial has far-reaching implications.

      SkyGo, a market research company, is studying the effects of pushing marketing messages to cell phone users. The project is designed to provide advertisers, credit card companies and wireless carriers with statistical data on cell phone users acceptance of advertising.

      SkyGo is testing various types of campaigns, such as prompting consumers to call for reservations, request additional information via e-mail, engage in interactive trivia and polls, or try one-click purchasing.

      Talk about a captive audience. Push advertising takes over your cell phones whole screen with whatever message is being delivered whenever the advertiser chooses.

      Unless push advertisers offer free cell phones and services, cell phone users will be no more receptive to push advertising than computer users were. Just ask PointCast.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      CHRIS PREIMESBERGER - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      CHRIS PREIMESBERGER - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      EWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      ZEUS KERRAVALA - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      WAYNE RASH - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Info

      © 2020 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×