Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Mobile

    Microsoft’s Turner Talks Windows 8, Strategy at WPC

    By
    Nicholas Kolakowski
    -
    July 13, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Microsoft will embrace the consumerization of IT with a four-pronged strategy, according to remarks made by COO Kevin Turner during a July 13 keynote at the company’s Worldwide Partner Conference in Los Angeles.

      The first pillar involved a “reimagining of Windows,” Turner told the audience. This apparently means educating customers about Windows’ spread beyond the traditional desktop and laptop to other form-factors such as tablets. Windows 8, which is widely expected to debut sometime in 2012, will be available on tablets thanks to Microsoft’s newfound commitment to SoC (system-on-a-chip) architecture, in particular ARM-based systems from companies such as Nvidia.

      Turner suggested that Windows’ presence on both ARM- and x86-based systems would “open up a whole array of opportunities in which to compete.”

      Despite Microsoft’s unveiling of Windows 8, the company plans to continue pushing Windows 7 along with other flagship products such as Office 2010-a combined drive that apparently constitutes the second of Turner’s pillars. This is unsurprising, considering how those products are responsible for the lion’s share of Microsoft’s bottom line, despite the company’s “all-in” cloud strategy.

      As part of the third pillar, Microsoft is committing itself to what Turner called “the best possible productivity experience.” The fourth pillar is something he called “driving customer satisfaction.” Those seem to be givens for any company marketing products to a large consumer base, but part of the keynote speakers’ role at these conferences is to re-energize the partner base to certain fundamental concepts.

      Aside from pumping up the troops, Turner did offer some concrete information about Microsoft’s plans. Backward compatibility with Windows 7 will be embedded into Windows 8. Microsoft plans on opening some 75 branded stores over the next two to three years. And the company really, really wants its customers to move away from antiquated platforms such as Windows XP and Internet Explorer 6.

      Microsoft has been using the WPC to push its cloud offerings and other products. Announcements during the company’s July 12 keynotes included the upcoming release of a System Center 2012 beta, which lets IT administrators manage machines and applications across a system of public and private clouds, along with SQL Server Code Name “Denali” CTP3 (Community Technology Preview 3) and SQL Server 2008 R2 SP1, both of which are available via the Microsoft SQL Server Team Blog.

      In addition, Microsoft revealed plans to make the next Dynamics CRM Online update available in the fourth quarter. Mobility is also a focus: During the second day of the conference, the company offered peeks at its upcoming Windows Phone devices designed by Acer, Fujitsu, ZTE and Samsung, all of which will presumably run the upcoming “Mango” update.

      Follow Nicholas Kolakowski on Twitter

      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×