1Microsoft Shows It Can Get Buyers to Line Up, Too
Shoppers line up outside the Microsoft Store at Westfield Valley Fair shopping center in Santa Clara, Calif., Oct. 26 to buy the Microsoft Surface tablet running Windows 8, which also went on sale the same day. Apple has been known for creating such demand for its products that people line up for each new iPad or iPhone.
2Getting a Surface Tutorial
Microsoft product specialists (in the blue T-shirts) give customers tutorials on the new Surface tablet computer. The Surface runs Windows 8 RT, which features a new tiled user interface (UI) that is familiar to people with Windows Phone 7 smartphones, but is unfamiliar to those used to the traditional Windows UI.
3Microsoft Rival Apple Is Also a Neighbor
4Waiting in Line for Microsoft Surface
Carlo De Los Santos, of Union City, Calif., waited in line for about an hour to buy a Microsoft Surface tablet computer at the Microsoft Store in nearby Santa Clara. He already has a Windows Phone 7 smartphone with the same user interface as the Windows 8 operating system on Surface.
5Talking Up Surface to Customers in Line
A Microsoft product specialist demonstrates the new Surface tablet to customers waiting in line to buy one, the first day the tablets and the Windows 8 operating they run went on sale. The Surface starting price is $499, but several customers paid extra for the Touch Cover, which doubles as a cover for the tablet’s screen and as an external keyboard.
6Buyers Finally Get Their Hands on Surface
7The New Windows 8 Tiled Design on Display
8One of the First Surface Owners
9Learning the Ropes of Windows 8 and Surface
10The First on His Block With a Surface
Jeff Davis of Sunnyvale, Calif., was one of the first to buy a Microsoft Surface tablet running Windows 8 when they went on sale. “I like the design of it. I like the hardware and Windows runs pretty well on it,” Davis said. He paid extra for a model with the Touch Cover, which doubles as a screen cover and an external keyboard.