Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Mobile

    Mobile Marketing Association Updates Ad Guidelines

    Written by

    Wayne Rash
    Published November 15, 2006
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      The Mobile Marketing Association is announcing an updated set of guidelines that govern how advertising is delivered to wireless and mobile devices.

      The new guidelines, announced Nov. 13 by the Boulder, Colo., organization, are part of the MMAs list of best practices. Those best practices range from technical standards on banner ads to the requirement that consumers explicitly opt in before theyre sent text or multimedia messages containing ads.

      The new guidelines update and simplify the previous technical standards for ad presentation, and they include new consumer protections. In addition, they extend the best practices to include video and television on wireless devices and Java and Brew downloads.

      “The No. 1 role of the MMA is to educate and evangelize on how to use the mobile channel,” said MMA Executive Director Laura Marriott. The organization helps its members know the best wireless media tactics, how to set advertising goals and how to apply the MMAs best practices, she said.

      According to Marriott, the wireless carriers are members of the MMA and pay a major role in enforcing the practices. She said companies that do not adhere to the organizations guidelines can have their membership terminated. In addition, she said, carriers can refuse to carry the messages or other content of companies that do not follow guidelines.

      /zimages/2/28571.gifBotnet herders have found a crafty new way to lure computer users to maliciously rigged Web sites—via text messaging on cell phones. Click here to read more.

      “We are all working together to protect this channel,” Marriott said, adding that to protect the mobile advertising channel they must protect the interests of consumers. “In a text-based world, the consumer must opt in to receiving a text message, in which case you can place an ad into the message,” she explained. For Web content, she said, only the banner for an ad can appear, and the only way a consumer can see more is by clicking on the ad.

      “It is the role of the association to ensure that we build a sustainable industry,” Marriott said. “We protect consumer privacy and the brand, and the publishers information.”

      “The consumer best practices have been integrated into contracts,” Marriott said, “so they become part of the contractual agreements between vendors and the carriers that service them.” That makes it possible for everyone involved to keep advertising in check where necessary, and available where possible, she said.

      Also on the MMAs agenda are guidelines for downloads and then video. “Were prioritizing according to the market,” Marriott said.

      The key to a successful mobile advertising market is to protect the privacy of consumers, according to Marriott. “Whats key is that the mobile device is a very personal means of communication,” she said, “We ensure that we are on top of protecting the consumer experience and the consumer privacy.”

      /zimages/2/28571.gifCheck out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing.

      Wayne Rash
      Wayne Rash
      https://www.eweek.com/author/wayne-rash/
      Wayne Rash is a content writer and editor with a 35-year history covering technology. He’s a frequent speaker on business, technology issues and enterprise computing. He is the author of five books, including his most recent, "Politics on the Nets." Rash is a former Executive Editor of eWEEK and a former analyst in the eWEEK Test Center. He was also an analyst in the InfoWorld Test Center and editor of InternetWeek. He's a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×