Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile

    Nokia Q4 Estimates Upbeat, Thanks to Lumia, Asha Sales

    Written by

    Michelle Maisto
    Published January 10, 2013
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Nokia may have kept its head above water during its fiscal 2012 fourth quarter.

      The struggling Finnish smartphone maker released preliminary results for the quarter Jan. 10 and said its Devices and Services business had “exceeded expectations and achieved underlying profitability.” The Nokia Siemens Networks also exceeded expectations.

      In October 2012, Nokia officials warned of an operating loss of potentially 10 percent of sales. Instead, it may have lost 2 percent of sales, or possibly have broken even.

      “We are pleased that Q4 2012 was a solid quarter where we exceeded expectations and delivered underlying profitability,” Nokia CEO Stephen Elop said in a statement.

      “We focused on our priorities, and as a result, we sold a total of 14 million Asha smartphones and Lumia smartphones while managing our costs efficiently,” he continued, “and Nokia Siemens Networks delivered yet another very good quarter.”

      Nokia estimates that Devices and Services net sales during the quarter were about $5.2 billion, on sales of 86.3 million units.

      Mobile phone sales reached 79.6 million units, 9.3 million of which were Asha phones. Smart Device sales reached 6.6 million units, 4.4. million units of which were Lumia smartphones.

      In September, Nokia introduced the Lumia 920 and Lumia 820, the latest smartphones in its collaboration with Microsoft and the first to run Windows Phone 8. The Lumia 920 features particularly compelling camera technology—which a marketing stunt may or may not have soured consumers on—and was the first mainstream phone to arrive with wireless charging capabilities.

      The 820 has a removable back plate that can be swapped for a plate that also allows for wireless charging—a feature the industry is likely to soon see in a lot more devices.

      In November 2012, Nokia introduced the Asha 205 and 206, the latest phones in a lineup intended for emerging markets. An interpretation of the Sanskrit word Asha is “hope.”

      Elop’s efforts to save the Nokia brand have been some combination of hope and pragmatism. In early February 2011, the relatively new CEO made headlines when his internal memo to Nokia employees went viral. In the memo, Elop told the story of a man on an oil platform in the North Sea who wakes to find the platform in flames. With his options reduced to being swallowed by fire or jumping into the dark, icy sea—a once unthinkable option—the man chooses the latter.

      A radical decision was necessary for the man’s survival, said Elop, and the same was true for Nokia. Two days later, he announced that Nokia was changing its allegiance from Symbian to Microsoft’s Windows Phone.

      Nokia’s first line of Windows Phone devices arrived in an incredibly competitive marketplace and saw meager sales. Meanwhile, Elop cut back and tightened. Nokia has let go of more than 20,000 employees worldwide, and most recently announced that it had sold and leased back its Espoo, Finland, headquarters.

      The budget cutting and new devices seem to be moving Nokia in the right direction. It’s surely too soon to say that Nokia is out of the water, but the preliminary estimates for its fourth quarter suggest it may have at least spotted land.

      Nokia will release its complete fourth quarter 2012 results Jan. 24.

      Follow Michelle Maisto on Twitter.

      Michelle Maisto
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×