Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cybersecurity
    • Cybersecurity
    • Development
    • Mobile
    • Small Business

    Pricing, Security Deter Mobile App Downloads, Says Survey

    Written by

    Michelle Maisto
    Published January 22, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Analysts are expecting mobile application sales to rocket upward over the next several years. However, there are still a few factors preventing some consumers from shopping, according to a modest poll conducted in late 2009 by Asknet, the maker of a “mobile shopping cart” solution that facilitates the purchases of mobile apps.

      A major deterrent for 38 percent of survey respondents, Asknet reports, is the price of applications, while 29 percent said they didn’t feel comfortable offering their credit card information for purchases. Overall, 34 percent of respondents called buying applications “not worth the time or effort.”

      (That 38 percent may want to know that Gartner expects that eight out of 10 applications downloaded in 2010 will be free.)

      The survey consisted of 400 smartphone users and was conducted in Boston and San Francisco. Asknet reports that 45 percent of those surveyed had never bought an application or software for their smartphone. Of the 55 percent that had, 87 percent spent less than $50 over the last year, while 3 percent spent between $51 and a $100 and 1 percent spent more than $150.

      Music comprised the bulk of purchases, or 61 percent. Forty-one percent of those surveyed said they’d bought games, 35 percent had bought ringtones, 33 percent spent on news, 29 percent bought GPS or location-aware software and nearly a third, or 27 percent, purchased business applications.

      “Mobile commerce is a rapidly maturing market. We have seen e-commerce continue to gain widespread user acceptance,” Aston Fallon, president of Asknet, said in a Jan. 21 statement.

      “At this point, we believe that the barrier has moved beyond just the hesitation of the consumer. Our survey suggests that the mechanisms for e-commerce may be having the greatest effect on the rate at which consumers embrace smartphones for mobile purchasing,” Fallon continued. “It is up to handset manufacturers to work in tandem with mobile developers to create more secure, user-friendly platforms to promote the adoption of e-commerce.”

      Motorola, coincidentally, announced on Jan. 22 that it was opening an Android app store for Android handset owners in China, which would additionally make it easy for developers to promote and market their applications to end users.

      Asknet adds that Research In Motion’s BlackBerry handsets and the Apple iPhone were the most popular devices among the smartphone users in surveyed. In Boston, 53 percent of those polled owned a BlackBerry, 37 percent owned an iPhone and 10 percent owned devices by other manufacturers.

      In San Francisco, the mixed-bag of “other manufacturers” accounted for 41 percent of those polled, while 34 percent owned a BlackBerry and 25 percent owned an iPhone.

      Michelle Maisto
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×