Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Apple
    • Apple
    • Mobile

    Rumors of Apple MacBook Pro Overhaul Continue Circulating

    Written by

    Todd R. Weiss
    Published August 10, 2016
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Since May, rumors have been swirling that Apple is working on a major overhaul of its MacBook Pro laptop product line, which hasn’t received large-scale changes in about four years.

      Those rumors, however, remain persistent and just received more potential verification after an unnamed source confirmed that Apple has been performing advanced testing with redesigned MacBook Pro machines “since earlier this year,” according to an Aug. 10 report by Bloomberg.

      “The updated notebooks will be thinner, include a touch-screen strip for function keys, and will be offered with more powerful and efficient graphics processors for expert users, such as video gamers,” several sources said, according to the article. The machines are not, however, likely to be unveiled at Apple’s scheduled Sept. 7 announcement event, where the latest iPhone 7 smartphones will be unveiled, the story continued.

      Also expected in the next MacBook Pro machines are Touch ID fingerprint scanners, which are used in iPhones to increase security for users, the story reported. The anticipated touch-screen secondary organic light-emitting diode (OLED) display, which would replace the standard function key row, has been rumored since May, according to an earlier eWEEK story.

      The new touch-screen display strip would “simplify keyboard shortcuts traditionally used by experienced users” while also allowing the virtual keys to be used for different functions when they are being used with different applications, such as iTunes or word processing software, according to Bloomberg.

      In addition, the latest rumors confirm earlier reports that the upcoming MacBook Pro machines “will be slightly thinner than the current models but are not tapered like the MacBook Air and latest 12-inch MacBook,” the story reported. The machines also are expected to have smaller footprints than current models and shallower curves around the edges of the exterior cases.

      Also rumored is a MacBook Pro version with an optional high-performance graphics chip from Advanced Micro Devices, the report continued, as well as USB-C ports and the possibility of gray, gold and silver colors to the new devices.

      Apple executives hope that a major refresh of the MacBook Pro line can help the company boost its revenue and profits, which have taken hits in the last two consecutive quarters. In July, Apple announced that in the third-quarter its global iPhone sales were down 15 percent from 2015, taking down overall revenue and profits with them. The company reported $42.36 billion in revenue, down 15 percent from $49.6 billion a year earlier, and $7.8 billion in net income, a drop from $10.7 billion.

      Apple’s year-over-year declines in revenue and net income for two straight quarters contrast with the company’s prior string of 13 years of quarterly revenue reports without a decline, dating back to 2003. That streak was brought to a halt when the company reported revenue of $50.6 billion in the second quarter ended in April, 13 percent lower than the $58 billion the company posted a year prior.

      Hitting the company’s revenue and net income hard in the third quarter were a 15 percent drop in global iPhone sales to 40.4 million units from 47.5 million a year earlier. In this interval, sales of iPads dropped 9 percent to 9.95 million from 10.9 million, while Mac sales fell by 11 percent to 4.3 million from 4.8 million one year ago.

      Apple’s third-quarter revenue from U.S. sales fell 11 percent to $18 billion from $20.2 billion one year ago, while its revenue in China dropped 33 percent to $8.8 billion from $13.2 billion in this interval.

      In April, Apple did update its 12-inch MacBook with a round of improvements, including the latest Intel Core M processors, faster graphics performance and flash storage, and as much as an hour of longer battery life, according to an earlier eWEEK story. The latest MacBooks feature sixth-generation dual-core Intel Core M processors with up to 1.3GHz speeds and faster 1,866MHz memory, as well as new Intel HD Graphics 515 graphics processing units for faster graphics performance. In addition, the new MacBooks offer improved battery life for up to 10 hours of Web browsing and up to 11 hours of movie playback. In addition, all 13-inch MacBook Air computers now get 8GB of memory standard from Apple.

      Also in April, Apple unveiled its smaller 9.7-inch iPad Pro tablet, which followed its 12.9-inch enterprise-aimed iPad Pro tablet that was launched in November 2015.

      Apple’s earlier 15-inch MacBook Pro, released in May 2015, received the company’s Force Touch trackpad as well as faster flash storage, longer battery life and faster discrete graphics. Force Touch includes built-in force sensors and a Taptic Engine that delivers haptic feedback, allowing users to click anywhere on the pad for a uniform feel.

      Todd R. Weiss
      Todd R. Weiss
      Todd R. Weiss is a seasoned technology journalist with over 15 years of experience covering enterprise IT. Since 2014, he has been a senior writer at eWEEK.com, specializing in mobile technology, smartphones, tablets, laptops, cloud computing, and enterprise software. Previously, he was a staff writer for Computerworld.com from 2000 to 2008, reporting on a wide range of IT topics. Throughout his career, Weiss has written extensively about innovations in mobile tech, cloud platforms, security, and enterprise software, providing insightful analysis to help IT professionals and businesses navigate the evolving technology landscape. His work has appeared in numerous leading publications, offering expert commentary and in-depth analysis on emerging trends and best practices in IT.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.