2Introducing the Samsung Galaxy Tab S
Ryan Bidan, senior director for Samsung Telecommunications America, took to a stage at New York’s Madison Square Garden, where he said such luminaries as Aretha Franklin have performed, to introduce something also pretty luminous, the Galaxy Tab S. It will come in 8.4- and 10.5-inch models, in white or gold. Or rather, Titanium Bronze, in Samsung-speak.
3In Keeping With the Galaxy S5
Shown off here by Michael Abary, senior vice president of Samsung Electronics America, the Tab S has a perforated look on the back, like the Galaxy S5. But while the smartphone has a feel like leather, the Tab S feels more like metal (though the material is a plastic). The shade of gold is also a little different from the one used on the GS5.
4As Thin as Five Stacked Credit Cards
Two key features are the Tab S’ display, which is a Super AMOLED with 30 percent more pixels than “the competition’s tablet,” and its size. Because an AMOLED display requires fewer materials than an LCD, it enabled Samsung to reduce the tablet’s depth to 6.6mm, or 0.26 inches. Abary said this was about as thick as a “stack of five credit cards … and thinner than most smartphones.”
6The Super AMOLED Experience
7Pairing Specs With Content
9Hollywood Comes to the Tab S
10Not Just a Consumer Device
A message somewhat lightly addressed during the Madison Square Garden event is that the Tab S is also a serious enterprise device. In addition to Samsung Knox “sandboxing” technology, it’s a Samsung Approved for the Enterprise (SAFE) device, runs VPN software, can support mobile device management software and, like the GS5, has an on-screen fingerprint reader.
The Tab S will have plenty of competition, says Carolina Milanesi, chief of research at Kantar Worldpanel. “Do I really need it? Is my 5.5-inch phone not enough?” the thinking will go, said Milanesi. And then there’s the price point. Consumers are likely to think, “It’s a great product, but why do I need to pay $400?” Amazon’s Kindle Fire HDX, for example, now starts at $199.
12Coming This July
The Samsung Galaxy Tab S is now available to preorder on the Samsung Web site. The 8.4-inch, WiFi-only model will start at $399, and the 10.5-inch model will start at $499. An LTE model will follow a few weeks later. AT&T has already announced its support, though others are sure to follow.