Startup Neura Launches Cognitive Car, Transportation AI Apps

Had too much to drink and need to get home? This app will know and try to convince you to park the car and take Uber instead.

Artificial intelligence platform maker Neura, already known for its cognitive home automation applications, is moving to the mobile world.

The 4-year-old Sunnyvale, Calif.-based startup, which uses machine-learning algorithms to analyze sensor data and create insights about end-user real-world experiences, on Nov. 29 released two new products: Neura for Connected Car and Neura for Transportation. 

Neura’s AI platform enables companies to reach their customers at meaningful moments across mobile apps and internet of things devices. The software learns users’ behavior, and from these insights adapts to provide timely advice to the user.

The two new products aim to solve a widespread problem: making time commuting to and from work more useful.

For example, Americans spend an average of 52 minutes of their day commuting to work. In countries such as Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes per day.

App May Get to Be Your Best Friend

With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle. At the same time, cities are looking for ways to alleviate traffic and interact better with vehicles within their city limits. The problem has continued to worsen with more cars on the roads; traffic has nearly doubled during the past 10 years in the San Francisco Bay Area alone.

Here are two use-case examples:

Better ride planning: Neura can predict each driver’s next commute (for example, from home to the office), and alert them if there isn’t enough fuel or electricity for the upcoming trip. It can suggest charging ahead or leaving a few minutes early to stop for gas.

Safe commuting: Neura knows when a driver didn’t sleep enough the night before or if they’ve just spent the last few hours at a bar and suggest sending a pick-up service for the driver to eliminate unsafe driving conditions. The company didn’t elaborate on exactly how the software will recognize sleep deprivation or soberness in a driver.

Neura’s new applications enable parking, airline and commute apps to interact with users in the moment. Connected car products like this one offer driver safety and situation awareness while providing a more personalized experience for all passengers in a car, the company said.

Neura's AI engine integrates with more than 80 connected devices to ensure sophisticated situational awareness for each individual consumer and offers a library of API calls designed to provide customized, highly relevant engagement.

Neura is a privately held company backed by AXA Strategic Partners, Pitango Venture Capital, Liberty Israel Fund and Lenovo Group. The company is headquartered in Sunnyvale, Calif. with research and development operations in Herzliya, Israel.

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Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...