T-Mobile is bringing a new line of cell phones and smartphones, including the Android-based HTC myTouch 3G handset, to RadioShack starting Aug. 19.
In July, T-Mobile and RadioShack announced the new partnership, which looked to expand the audience for T-Mobile's line of smartphones and other handset devices. In addition to the much-anticipated myTouch 3G, T-Mobile is bringing other devices to RadioShack, including ones from Samsung and Sony Ericsson, as well as Research In Motion's BlackBerry.
The partnership also allows T-Mobile to bring more customers onto its new 3G network, which is facing competition from the likes of Verizon Wireless, AT&T and Sprint. In addition, it allows T-Mobile to dive deeper into retail with access to more than 4,000 RadioShack stores. This is an area where AT&T, which has more than 2,000 retail outlets, has had a district advantage.
At the same time, Google and its open-source Android operating system is given a much bigger stage and more access to potential customers.
"The Android platform, with its broad array of unique applications, offers our customers another exciting option for their mobile lifestyle," Peter Whitsett, an executive vice president with RadioShack, said in an Aug. 19 statement.
Besides the myTouch 3G, RadioShack now has several other brands on its shelves, including the BlackBerry Curve 8900, the Samsung T239, the Samsung Comeback, the Samsung Gravity 2, the Samsung Behold and the Sony Ericsson TM506.
In addition to the RadioShack deal, T-Mobile announced that the Samsung Gravity 2 is now available for a price of $30 after the rebate and a new service contract. The Gravity 2, a horizontal slider phone, is available through T-Mobile's 3G network and offers a full QWERTY keypad, multiple messaging options, a 2-megapixel camera and camcorder, and 16GB of additional memory.