The Market Opportunity

Despite the advances of technology, 92 percent of retail volume still takes place in the brick-and-mortar store.

Gartner predicts that 1 billion smartphones will be sold in 2014.

Consumers are more likely to shop in stores than to buy using a mobile phone. However, once in the store, consumers want in-store services available through their mobile devices.

58 percent of consumers want to get product information in-store.

42 percent of consumers are more likely to return to stores that have in-store mobile promotions.

19 percent of U.S. consumers browse their mobile devices while shopping in-store.

A customer creates his or her own one-time profile of dietary and environmental preferences.

The customer points the mobile device’s video camera at shelf items, and products are recognized when compared to images on a database.

The application returns a ranking based on the customer’s preferences and also offers promotions and coupons.

The IBM AR app delivers targeted messages and offers.

The IBM AR app improves response rates by detecting when a customer is ready to act.

The IBM app can help improve customer loyalty through tailored and personalized experiences.