Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Apple
    • Apple
    • Mobile
    • Networking
    • Small Business

    Verizon iPhone Desire Is Already Hurting ATandT

    Written by

    Michelle Maisto
    Published August 16, 2010
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Verizon Wireless customers do indeed want an Apple iPhone, but they’re not the only ones, market research firm Morpace reported in a new study out this month. According to the firm, 34 percent of current AT&T iPhone owners say they haven’t yet upgraded to the iPhone 4 because they’re waiting for the device to debut on a competing network.

      While consumers are keen on the iPhone 4-as evidenced by the 1.7 million units Apple sold within three days of the smartphone’s launch-consumer frustrations, as well as word of dropped calls and poor service on the network, have persuaded consumers on all networks to hold out on committing to a new contract with AT&T.

      “It is clear that if the iPhone does become available on the Verizon network, it will impact the phone and carrier intentions of many consumers,” stated the Morpace report. “The study found that nearly a third of consumers are very likely or somewhat likely to purchase an iPhone if it is made available to Verizon.”

      Among the 1,000 consumers surveyed, 51 percent of current Verizon customers said they were “Somewhat/Very Likely” to purchase an iPhone with Verizon. Stating the same were 22 percent of current Sprint customers, 20 percent of T-Mobile customers and 23 percent of current AT&T customers.

      Neither Apple nor Verizon has confirmed that an iPhone is coming to the nation’s largest network, but analysts have predicted as much for months.

      In June, Gleacher & Co. analyst Brian Marshall and Auriga Securities analyst Chandan Sarkar appeared on the Bloomberg Television program “Taking Stock” to discuss not the likelihood of Verizon getting an iPhone but what the effects will be when it does. The show’s host, Pimm Fox, prefaced the program by plainly announcing that Verizon Wireless will begin selling an Apple iPhone in January 2011-a date widely agreed upon by analysts.

      Marshall and Sarkar generally agreed that a Verizon iPhone, likely used to spearhead Verizon’s planned 4G network, will present a challenge to AT&T-as well as to Verizon. Marshall described AT&T as having been “brought to its knees” by the demand of iPhone users and added, “I worry about the same thing for Verizon.”

      The criticisms of AT&T’s network have followed years of efforts on the carrier’s part, as well as investments of billions of dollars, specific efforts to address very heavily populated areas and even the launch of an app to alert the carrier to specifically when and where an iPhone call was dropped. In April, AT&T announced plans to invest still another billion dollars in expanding and boosting its network.

      The Morpace report echoes the sentiments of Marshall and Sarkar in stating that “there may be concerns over how the Verizon network will handle the bandwidth demands of the iPhone users.”

      Additionally, the report cautioned that a Verizon iPhone could impact sales of other Verizon smartphones that as yet haven’t faced the iPhone head on. Promoting devices running Google’s Android OS has been a major way that carriers have worked to compete against AT&T and its iPhone. Should Verizon’s Android lineup-which currently includes the Motorola Droid 2, the HTC Droid Incredible and the Motorola Droid X-be put in direct competition with the iPhone 4, results would be telling for the future of this industry.

      “The impact of Android phones, a current favorite among Verizon customers, has yet to be determined,” states the Morpace report, “and could be the key to understanding future market share if Verizon and Apple develop an agreement.”

      Michelle Maisto
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×