YouMail Delivers Final BlackBerry Release

YouMail announced that its latest BlackBerry update will be its last, as BlackBerry registrations for its service have dwindled to a trickle.

In yet another sad sign of the troubled times for Research In Motion, popular mobile ISV YouMail has just announced it has delivered its last update on the BlackBerry platform.

Ironically, the BlackBerry was the first smartphone platform on which YouMail started doing app development, driving much of its early growth, and it is currently in the top 10 of the App Market's free/paid productivity apps.

The bad news also strikes a different blow against RIM as the company has expressed optimism about its relationship with developers as it gears up for its BlackBerry World 2012 and BlackBerry 10 Jam events in Orlando, Fla., at the beginning of May.

In an April 13 blog post, YouMail CEO Alex Quilici shed light on why YouMail was suspending support for the BlackBerry. Quilici said the latest release is €œbittersweet€ for YouMail, €œbecause we are suspending doing any further work on the BlackBerry app, at least for now.€

Quilici also noted that, €œIt€™s sad, but on many days, we€™re now getting fewer BB users than Windows Phone 7 users, and we don€™t even have a Windows Phone 7 app!€

Spelling it out, Quilici said:

This was a tough decision, since the BlackBerry is what got us our first million registered users and put us on the map as a company. But over the past year, we€™ve seen our BlackBerry audience steadily shrink, with a steady exodus of those users moving to the iPhone and to Android (where fortunately, they€™re tending to keep YouMail as their voice mail service). And we€™ve also seen the number of users/day completely plummet.

Meanwhile, Quilici exhorts BlackBerry users to enjoy the latest release of YouMail and added: €œIf BlackBerry stages a comeback (we€™re rooting for BB10 to take off!), or we can figure out how to drive a meaningful number of new BlackBerry users, we€™ll be back.€

Changes in the new BlackBerry release of YouMail include bug fixes and other minor feature additions, as well as making contact uploading and updating work more smoothly. However, Quilici said the major changes in the new release are as follows:

  • Users can ditch callers and see a list of callers that have been ditched, and those callers will hear a €œnumber out of service€ message. It€™s easy to get rid of bothersome callers, like telemarketers.
  • The app has been completely rebuilt to be much more stable with a faster user interface. There was a long list of known problems with how it was implemented, and YouMail spent time cleaning things up.
  • Finally, ads have been removed from the app. Not only is the app free, but it€™s also ad-free.

YouMail is a provider of cloud-based enhanced telecommunication services. The company€™s free flagship Visual Voicemail Plus application offers a multiplatform, unified and social voice mail experience for its users on BlackBerry, Android, iPhone, WebOS, Windows Phone 7 and Windows 6.5 platforms, and has been adopted by consumers and by carriers as either their default or recommended voice mail service.