Zune Goes to War

Zune Goes to War

Written By
eWEEK EDITORS
eWEEK EDITORS
Nov 14, 2006
1 minute read
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Todays launch of the Zune music player has an eerily familiar ring. The fanfare, marketing hype and partnerships are reminiscent of Microsofts launch of Internet Explorer 3, on Aug. 13, 1996.

IE 3 features fell short of Netscape Communicator, which had huge market share compared to Microsofts Web browser.

Microsofts big marketing push and exclusive partnerships with Internet service and content providers somewhat overshadowed IE 3 shortcomings. The company also encouraged Web sites to slap on an Internet Explorer logo, which signified support for the browsers features and HTML tagging, and raised consumer and business awareness.

Microsoft even sent out free T-Shirts to early IE 3 downloaders. Mine turned to rags years ago; my wife keeps the T-Shirt under the kitchen sink for scrubbing up spills.

/zimages/6/28571.gifRead the full blog on Microsoft Watch: Zune Goes to War

/zimages/6/28571.gifCheck out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.