On the boxs side, in small, rice grain-sized type, you will find nutrition information. On its back, you will find directions on how to cook it. Somewhere else you may find a URL that you can use to research any number of rice-related things: recipes, country of agricultural origin, Uncle Ben company data or relevant information pertaining to the allergenic nature of rice, perhaps.
The Web of the future, for which Berners-Lee, the W3C and other research and industrial partners have been working to lay the foundation since about 2000, will give us a rice box that, when scanned, electronically unfurls that multifaceted, rice-related Web of data—without having to squint at dinky type.
Thats one small example of the futuristic architecture called the Semantic Web. The new Web paradigm provides a common framework for data to be shared and reused across applications, enterprises and community boundaries. Its founded on XML-based integration of applications as well as URIs (Uniform Resource Identifiers) for naming.
Its exciting stuff, but it is as difficult to explain why as it was difficult to explain, 10 years ago, what was so exciting about the Web, Berners-Lee said during the W3Cs daylong birthday celebration.
"Pre-Web, it was really, really difficult to explain to anybody why the Web was exciting," he said. "I could show them a window, click on a line of text, then another window would pop up. Big deal. The idea that that link could go anywhere, you could say that in English, but it takes a certain amount of imagination [to picture the potential]."
Nonetheless, work on the Semantic Web is ramping up. In February, the W3C released recommendations for two of its major foundations: the RDF (Resource Description Framework) and the OWL (Web Ontology Language).
The W3C also has begun to roll out workshops to educate those who are likely to be early adopters of the framework: In October, it held a workshop for life sciences.
That workshop was "packed," Berners-Lee said, because life scientists already understand the implications of being able to look at data thats been broken out of the locks imposed by application silos. "They have a huge amount of data," he said, such as oceans of data about genomes, for example.
Being able to float on that ocean instead of drowning in it is immediately compelling, he said. "People [were] explaining why, in their area, when they started to use Semantic Web ideas, they could do things much more powerfully than they could before, when they realize theyre communicating with people and trading information across the barrier."